Paris 2024 aims to sell 2 billion euros of derivative products

The organizing committee of the Paris Olympics aims to sell nearly 2 billion euros of products labeled Paris 2024, with nearly 10,000 referenced objects, figures equivalent to those of the London Olympics nine years ago, assured Thursday, October 28 Edouard Bardon, director of the Paris 2024 license. Luggage, textiles, stationery, publishing, eyewear, toys … Paris 2024 will rely on “30,000 points of sale”, through mass distribution, but also local shops. The official online sales store was also launched this Thursday, and offers “41 product references from Le Coq Sportif and Weeplay licensees”.

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