Pierre Fitzgibbon dreams of having Le Panier bleu at Amazon

The Minister of the Economy, Pierre Fitzgibbon, dreams that Le Panier bleu, financed by the State to the tune of $ 4.12 million, is at the American giant Amazon to promote our merchants.

• Read also: Over a million products in the Blue Basket

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“One of my dreams would be to have Le Panier bleu at Amazon,” said the Minister of the Economy, Pierre Fitzgibbon, in a plenary committee on Thursday, to the member for Quebec solidaire for Hochelaga-Maisonneuve, Alexandre Leduc.

Launched last April “to boost local purchasing” in the midst of a health crisis, Le Panier Bleu’s mission is to “keep the economy going”.

“Why? There are two things. There are Quebec merchants and Quebec products. There are people who want to go to Amazon, we are not going to prevent them, but if, at Amazon, the Quebec companies, which produce in Quebec, have their products identified there. Why not?” he asked himself.

For Pierre Fitzgibbon, the fact that Investissement Québec (IQ) helps Quebec companies to sell on Amazon is an “extraordinary initiative” for their products to be sold here or abroad.

Yesterday, these words scratched the ears of Vincent Marissal, member for Rosemont from Quebec solidaire, spokesperson for the second opposition group in matters of the economy.

“Who does the minister work for?” For the economy of Quebec? For traders and SMEs or for Amazon? A v.-p. of Amazon would not have held a different speech, ”he denounced to the Journal.

Vincent Marissal says he was surprised to hear that the minister is planning a partnership with the private sector next September. “Is he aware of Amazon’s practices? Amazon is the champion of the vampires, ”he said.

In recent weeks, Le Panier bleu has had to face criticism regarding the origin of certain products from China or Europe available on its site.

“Our goal is to promote purchasing from Quebec merchants. We said it from the start, ”replied the Journal the general manager of the platform, Alain Dumas, recalling that his organization is piloting a project to find out the definition of a local product.

According to Dumas, all types of goods must be made available to consumers to prevent them from turning to foreign sites.

“We want to be an alternative to international players. If consumers want to be inspired by Christmas gifts, we cannot only offer products, for example, made in or from Quebec. They will find our database incomplete. If we just take the electronics sector, people couldn’t find a television in our catalog, ”he explained.

The latter believes that Le Panier bleu still has work to do to improve its search engine. He hopes, for example, for a better product reference.

Today, The Blue Basket has 1.7 million products, according to data from management, which hopes to reach the 2 million mark by mid-December. Over 150,000 unique visitors have browsed its web page since the product catalog launched on October 17th.

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