Mangei
In 1995, China’s first Internet company was established. With the strong involvement of the Internet in our lives, academic circles also call people born between 1995 and 2009 the “Net Generation”, or “Generation Z”, “Internet Generation”, “Secondary Generation”, “Digital Media Indigenous” and so on.
To this day, the generation known as the “Net Generation” has either just set foot on the job or is still studying hard at Jingjing campus. Aside from these slightly unfamiliar terms, there are many more familiar labels on them: “face value control”, “glass heart”, “back waves”, “lonely generation”…
With the change of generations of youth groups, the “Net Generation” has become the main body of youth. As digital natives, they are seamlessly connected to the Internet from birth. Influenced by Internet culture, they are open and confident, and have a strong sense of participating in topics. With their huge group advantages and the ability to skillfully use new media technologies, they have built a culture of Circles: Internet literature circle, e-sports circle, animation circle, Hanfu circle, COS circle, etc. Some of these small circles continue to break through the walls, merge into the mainstream culture, and lead the social fashion.
But aside from those fiery appearances, what kind of identity and cultural aesthetic does the “Net Generation” have?
From “script killing” to Hanfu fever, they have changed their outfits, chased individuality, and played with trends. They have a more flexible, sharp, and cutting-edge “net sense”. They are the trend-setters of culture, chasing trends and creating trends.
New technologies emerge in an endless stream, and the “Net Generation” is an active supporter of technology and has a strong ability to adapt to changes. The duration of their use of the mobile network and the number of apps they use are higher than those of the entire network. Every time something new comes out, they will show a high degree of activity.
“Script Kill” was first translated as “Murder Mystery”, which is a reasoning game originated in Europe and America. Later, with the popularity of domestic detective reasoning film and television works and variety shows, “Script Killing” was loved by young people. “Script killing” has various forms, but the core is basically the same, that is, by making up a murder story, players play different roles, search for evidence, reason about the case, and restore the truth. In “Script Killing”, players choose a specific identity, wear character costumes, and immersely advance the interpretation of the script in realistic scenes.
In fact, before the popularity of “script killing”, the COS circle was already an “old Internet celebrity”. People use clothing, accessories, props, makeup, etc. to dress themselves up as characters in literary and artistic works, such as mecha warriors in games, heroes and warriors in film and television, and fairy, demons and monsters in animation. Even the popular variety show “Ace Vs Ace”, the host and guests are frequently changing clothes. In an episode broadcast not long ago, a group of stars turned into classic animation images such as Mei Yang Yang, Sun Wukong, White Snake, Black Cat Sheriff, etc., paying tribute to the 100th anniversary of the birth of Chinese animation.
“Script kill”, COS circle… “Net Generation” likes to change clothes, and “entered the drama” one after another, starting another life with another identity, just like “drifting in a small city in the city” In the space ‘, a fantasy journey against the everyday and banal ‘Inception'” was created.
The senior youths love to follow their idols and strive to “I can be like him”, but the motto of the current “Net Generation” is “I want to be different from him”. They have a wide range of hobbies, flaunt their individuality, and love to play and play. But under the surface of the game, they did not indulge in the surface of the experience, but showed a persistent focus and vigorous creativity with the energy of “playing tricks if you want to play”. Their absorption of ancient historical knowledge, their love for cutting-edge technology, and their obsession with exploring the universe have inspired more possibilities for our society.
They deconstructed traditions and classics, gave them new ways of expression, and derived expression packs, barrages, and many fan works; they are the main force in the creation of online buzzwords, “giving strength”, “positive energy” and “calling” “Hardcore”, “Oli Gi”, etc., let the square characters that have been passed down for thousands of years germinate the new buds of the era; they chased in front of the computer, shared their secondary creations at station B, and in the theater were Monkey King, Nezha, Jiang Ziya, White Snake’s rejuvenation time and time again, cheering the flag, their love is the direct reason for the rise of Guoman; they are willing to pay for the experience of fun, each small blind box, each exquisite doll, piled up into a huge consumption power…
In fact, the popularity of Hanfu and opera is also a manifestation of young people’s pursuit of newness and diversity. New and old are relative concepts. In the eyes of the older generation, traditional cultures such as intangible cultural heritage skills and Peking Opera and opera are common things in life, but for the “Internet Generation” who grew up in the digital world, they are unfamiliar, fresh and scarce. of.
From “Storm Boy” to “Lonely Brave”, they have a broad vision, early thinking and strong individual independence. “Being alone” is becoming their way of growing up and behaving.
“Why loneliness is not honorable… Who said that a person covered in mud is not a hero? I love you walking in the dark alleys alone, and loving you without kneeling…” Recently, the song “The Lonely Brave” became popular all over the Internet, only on NetEase Cloud The music platform has exceeded 100 million plays and attracted more than 280,000 netizens to leave messages. Among them, students become the main force of message. Even the singer Eason Chan posted on Weibo and exclaimed: “I heard that I released a children’s song?” He didn’t expect that a Chinese theme song for a certain game animation series actually found a bosom friend among a group of children. became a hit on campus.
In the “Internet Generation”, “on the one hand, there is unprecedented inclusiveness, and on the other hand, it is increasingly obvious exclusivity. This inclusiveness and exclusivity are essentially a relationship between two sides.” The relaxed network environment provides convenience for the self-expression of the “Internet Generation”. They gather on the Internet because of the same love, and build up numerous subculture circles. In addition, most of the “net generation” are only children, growing up in a fast-moving society, lack of collective life in childhood, coupled with the “home” experience under the epidemic in recent years, they have acquired strong individual independence. In the economic field, the popularity of single-person household appliances, one-person hot pot, capsule hotels, and mini KTVs also reflects the individual culture of today’s youth from the side.
Time and space are changing, and trends are changing, but just like ten years ago, “Reverse War” was widely sung by the post-00s, “In this turbulent battlefield, the stormy boy appeared… The blood is going against the current, the chariot is hot, the warriors are unstoppable.” Today’s “Net Generation” may be alone, with ragged cloaks, but they are still singing their battle song: “Go? Go! With the most humble dream, fight? Fight! With the most lonely dream , to the whimpering and roaring in the dark night.”
From “wearing the system” to the main theme, they are happy and worship, and they are also lofty. Their information is broad, light, profound, beneficial to their growth, and meaningful.
When the intense high school studies are combined with comics, what kind of sparks will be created? On the country’s largest comic platform “Kuikan”, such a work was serialized: “The Sea of Stars of Xueba”. Because the game system failed to start, “Scumbag” Wu Bin was bound to the learning system, the soul of learning was ignited, and he worked hard for the sea of stars and stars for mankind step by step. The protagonist solves problems such as plane analytic geometry, sequence of numbers, and power functions, participates in competitions, tackles tough topics, publishes papers, and counterattacks step by step to become a scholar.
This comic with humor, clear clues, and dense cool points has been loved by many young people. So far, the comic has been followed by 500,000 fans, with a popularity value of 3.961 billion.
Coincidentally, such as Xianxia, Ba Zong, Gong Dou, farming, and reading books, which are popular among young people, the protagonist is often shrouded in the halo of the protagonist, and there is also the blessing of the “gold finger”, who is always favored by fate and can always turn danger into danger, Break through the thorns and go to the pinnacle of life. These works bring people short-lived joy, but the growth of life still needs to absorb more connotative and nutritious works of art.
Here, the “Net Generation” is happy to worship. It is not contradictory that a large number of main theme works have also entered their hearts deeply.
Not long ago, the “2021 Online Literature Writer Portraits” released by China Literature Group showed that 80% of the newly added writers on the group’s websites are “post-95s”, and the creation of online literature has ushered in a veritable “Internet Generation” era. The report also shows that online literature has developed new fields such as science fiction, sports, e-sports, and the workplace from the original main theme types such as fantasy, time travel, palace fighting, and youth. Under the trend of high-quality, mainstream and realistic themes, the authors of “Net Generation” “relyed on their strength and speed to move from a budding figure to the center of the stage, and enter their year of battle”.
Looking at the big screen, unlike imported blockbusters and domestic comedy films that occupied half of the box office, in recent years, the “opening method” of the main theme movies has become more and more novel, and a large number of young people are “popular”. “My Motherland and Me” “sees” the great era from the perspective of small people, which resonates with young audiences. When the film was released abroad, many international students went to “check in” to watch it. “Changjin Lake” tragically looked back at the most lovely people, their blood and oath still echoed in the present. At the request of many audiences, the film has been postponed again and again…
The speed of the Internet and the great abundance of materials have made the “Internet Generation” extremely wide-ranging. On the one hand, they can easily access and open up the achievements of human development for thousands of years to choose and create what they love. On the other hand, they intervened and participated in the construction of social topics at an early stage, deeply comprehending all aspects of modern civilization and trying to feel them. As a result, they are looking for emotional projectiles in the process of fighting monsters in the game and the strengthening of film and television characters all the way to compensate and heal themselves, and also draw more lasting spiritual power from the warm moving of the main theme.
“Net Generation” has a variety of shapes and outstanding personalities, and it is difficult to describe in words. However, in the torrent of the times, each generation of young people has never slackened. They are always looking for ways to express themselves, express themselves, heal the pain they have caused along the way, and then set off again with high expectations.Return to Sohu, see more
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