“The tone is serious. Circumstances compel me to do so. The Covid-19 hit us like all of you, but for weeks now, the announced and now official receivership of Presstalis, the leading distributor of the French press, has brought us to the brink. ” In a tweet published on Thursday evening, the magazine specializing in the news of Gotha, royal families and “exceptional people” appealed, without any frills, to the generosity of its readers: “Point de Vue is in danger (…) If you want to support us, the subscription is the best way”, writes Adélaïde de Clermont-Tonnerre, its editorial director, before posting a long editorial addressed to readers.
Spoiled by 3 million
Launched on March 23, 1945, the magazine which had opted between 1958 and 1988 for the slogan “The magazine of happy and princely news”, threatens to be one of the first press titles victims of the coronavirus. After “Grazia”, which “Le Monde” indicated that it would not return to kiosks, “Point de Vue” took the brunt of the epidemic combined with the judicial recovery of Presstalis (formerly NMPP until ‘in 2009), the main press distributor in France.
This one “Not only do we plunder three million euros which come back to us by right, but the hemorrhage continues with each issue, since we are no longer paid for the copies you buy”, writes Adélaïde from Clermont-Tonnerre. Presstalis should indeed avoid the closure but the distributor indicated on May 16 the liquidation of its subsidiaries of delivery depots in the regions.
Forced to partially suspend its paper edition during the health crisis, the weekly, which normally sells more than 142,000 copies in France, according to 2019 figures from the Alliance for Press and Media Figures (ACPM) , admits ‘financially asphyxiated’.
Like all titles, “Point de Vue” also had to face the fall in its net advertising revenue during the containment period. Despite exceptional audiences on websites, the number of press insertions fell by 59% between March 16 and May 3, according to figures from the Bump barometer, developed by the Kantar Institute, the Irep (Institute for Advertising Research and Studies) and France Pub.
‘At the time of going to press, there seems to be no solution. (…) After 75 years of good and loyal service, even though this magazine was perfectly profitable and was starting a new entrepreneurial adventure, “Point de Vue” is now in danger, as well as the 80 people it supports’, continues its editorial director.
“Point of view” was bought two years ago from the Altice group by Royalement vôtre, a consortium founded and chaired by Adélaïde de Clermont-Tonnerre and which notably brings together the holding company of the Pinault family, Artémis, and the animator and specialist crowned heads Stéphane Bern.