PS5: why it was mission impossible to buy it at its launch

No long queues in front of stores in the midst of a pandemic, but the same feeling of frustration after hours of patience online. Available only on the Internet when it launched on Thursday, the PlayStation 5 has known the same fate as its predecessors since the PS2: there were more requests to purchase than offers in stock. Especially because of the health crisis which has disrupted the assembly of consoles in China.

Launched a few days after its competitor Xbox Series X, the Playstation 5 is also the most popular console of the moment with 1.2 million monthly searches on average on Google.fr, according to a study by digital marketing specialist SEMrush.

Priority pre-orders

Impatience, fans and parents alike looking for the Christmas present of the year, materialized in a first record. Sony sold out its meager stock of pre-order PS5s within hours of late September.

Specialist brands that offered pre-orders online were also taken by storm in October.

Without a reservation to receive it at home on D-Day, it then became almost impossible to get one of the two editions of the PS5 at 399 or 499 euros with the optional Blu-Ray disc player.

Considered as non-essential during containment episode 2, brands specializing in video games (Micromania, etc.), such as supermarket shelves, are closed and have resorted to withdrawing Click & Collect orders over several days.

Tidal wave in online sales

There therefore remained the fragile option of e-commerce despite obviously very limited stocks. The large distribution put online a few copies on Thursday morning which suffered the expected raid.

By selling a few hundred copies, Auchan.fr experienced two periods of high tension who caused the site to crash according to BFM TV.

The Leclerc Cultural Space also did not support the load of additional customers and the site was made unavailable Thursday morning.

Specialized distributors were also unable to contain the wave of demands. Fnac-Darty and Boulanger used virtual queues on their site before quickly stopping sales.

As for Amazon, the stock sold out in a few moments as soon as it went online in the early afternoon. The platform ensures that it will be “replenished in the short term in fairly limited quantities”.

A long out of stock

But the hope that all enthusiasts will have one under the tree is fading. Contacted by Le Parisien-Today-en-France, the manufacturer Sony ensures that it continues to supply the best possible brands that manage their stocks as they see fit.

But the boss of the video game at the Japanese company, Jim Ryan, explained in Le Figaro that “demand will remain higher than available stocks. We are doing everything we can to strengthen our production capacity, but the situation will not improve until March, or even beyond ”.

Taking advantage of the shortage of smart people already offered units at double their purchase price on the peer-to-peer sales platform Le Bon Coin.

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