The major restructuring of the French group could put the reborn sports brand out of play. To the new CEO Luca De Meo is up to the decision on the future
It was one of the few tales of recent years: a historic brand, recovered in 2016 by a large group and which returns to the market with the modern version of a sporty icon from the 70s. The protagonists of the story are Alpine, Renault and the A110 which was unveiled in Geneva in 2017, thanks to the strong will of the then number one of the group, Carlos Ghosn. There is a strong risk that the fairy tale does not have a happy ending: the future of the Alpine brand is increasingly hanging in the balance after the confirmation of a conversion of the Dieppe plant coinciding with the end of the life cycle of the car. The uncertainty, beyond the indiscretions of the French media, has not been hidden by the president of Renault, Jean-Dominique Senard: “The Alpine is absolutely a beautiful brand but we must seriously evaluate the future of the brand to verify how it can bring value to the whole group. ” Senard pointed out a fact that does not make production sustainable: currently, there are seven examples of the A110 produced per day. “It is impossible” to maintain the current situation in the Dieppe plant as well as in the other Breton plant in Caudan.
models in the viewfinder
The irony of fate will be the Italian Luca De Meo, who will officially assume the position of CEO of Renault on July 1, to face this problem within a decidedly larger one, such as the restructuring of the entire group. The great Italian manager had been chosen for the relaunch, as the first objective will have to limit the damage of Covid-19. For now, measures such as cutting the workforce and production capacity have been disclosed, but there are no indications on the product plan. In recent weeks, the transalpine media have been unleashed on a possible downsizing of the offer, saying goodbye to different models, such as the Talisman flagship or the Scenic and Espace minivans, while a growing commitment is expected on the most profitable segments of the crossovers and SUVs. According to this logic, Alpine would be passed off. but for a confirmation or a denial it will be necessary to wait a few months: De Meo will present his strategy “towards the end of the year”, said the financial director Clotilde Delbos in the role of interim CEO who will support De Meo. the first step will be the division of European production between Renault and its ally Nissan.
June 2 – 10:15 am
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