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Instagram’s New Feature: Hiding Likes to Alleviate Pressure
Published on September 5, 2024
Instagram has introduced a feature allowing users to hide likes on posts in various countries. This change aims to create a more positive environment for users, especially younger audiences.
Users can still view the number of likes on their own posts, but they won’t see likes on the posts of others. Adam Mosseri, the head of Instagram, explained that this initiative is designed to reduce the pressure associated with likes, encouraging a more authentic engagement on the platform.
The motivation behind hiding likes goes beyond merely reducing pressure; a recent report from CNBC suggests that Facebook believes this feature will lead to increased user engagement. By removing the focus on likes, the company hopes users will feel more liberated to post content, thus spending additional time on the app.
Adam Mosseri has acknowledged the potential impacts of this feature, stating that the main goal is to enhance the overall experience on Instagram. In a recent interview, he highlighted that the change is intended to foster genuine connections among users rather than a competitive environment based on likes.
Currently, this feature is undergoing testing in various regions, with no confirmation of its permanent implementation yet. However, some notable celebrities and high-profile users have expressed concerns over the hidden likes, suggesting it may influence their future on the platform.
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Here’s a concise summary of the article about Instagram’s new feature of hiding likes:
Instagram’s New Feature: Hiding Likes to Alleviate Pressure
Published on September 5, 2024
Instagram has launched a feature that allows users to hide the number of likes on posts, aimed at creating a healthier online environment, particularly for younger users. While individuals can still see likes on their own posts, likes on others’ posts will be hidden. Adam Mosseri, Instagram’s head, has stated that this initiative is intended to reduce the pressure surrounding likes and to promote more authentic interactions.
A CNBC report indicates that Facebook anticipates this change could lead to increased user engagement, as users might feel freer to post content without the constant comparison of likes. The feature is currently in testing phases across various regions, and while it’s generating interest, some celebrities have expressed concerns about its impact on user experience and visibility on the platform.
Tags: #Instagram #socialmedia #userengagement #mentalhealth #AdamMosseri
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