The cell phone market in Brazil remains busy, especially for Samsung and Motorola, simply the two main brands in the national market. In May, Motorola had even been overtaken by Apple, but the difference between the companies was never so great, until finally the ranking returned to normal during the month of July, with Samsung occupying the first place, followed by Motorola and Apple.
Samsung and Motorola are the main cell phone brands in Brazil
In this month of August, the Samsung had a slight growth in the share of sales of smartphones in Brazil. Leader of the Brazilian market in a consolidated way, the South Korean giant closed the month with 37.16% of the entire national market. A Motorolawhich ranks second, increased its percentage to 18.78%. Me and Applesuffers a slight drop in the tupiniquim market, closing the month in 17.83%.
See the graphic below:
Market share of cell phones in Brazil in August 2023. Source: StatCounter/Reproduction
What are the biggest cell phone companies in Brazil?
With the July results, the ranking of top 10 mobile phone manufacturers active in Brazil looked like this:
% In August
How does StatCounter data collection work?
A StatCounter is a platform known worldwide for collecting data from different markets to indicate the volume of market share of each company in different segments. The platform does not explain what methodology it uses to collect this data when it comes to the smartphone market, for example. On your website there is only one page which explains that “statistics are based on aggregated data collected by StatCounter on a sample of over 5 billion page views per month collected across StatCounter’s network of over 1.5 million websites.”
Oficina da Net questioned StatCounter about its methodology, but we still haven’t had an answer. If we receive a response, this article will be updated.
It is possible, but not confirmed, that the platform calculates each company’s volume by the number of active users or devices instead of based on the number of manufacturer sales. This would explain, for example, why LG still appears in fifth place in the monthly ranking, as the company left the smartphone market in April 2021.
Comparison with the same period last year
Compared to August 2022, we can say that little has changed, except the percentage difference between one company and another. A Samsung it’s at Motorolafor example, were on the rise, with a percentage of 41.16 e 22.15, respectively. But the real fight was between Apple and Xiaomi, as the Chinese giant was close to reaching third place after a period of ascent. Interestingly, after that, the company stabilized with a percentage between 10% and 12% every month.
See the graph with the results between August 2022 and August 2023:
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