Samsung Electronics, Busan Expo promotion activities at MWC 2023 booth

Promotional video for Busan Expo 2023 being shown at Samsung Electronics’ booth at ‘MWC 2023’. [삼성전자 제공]

Samsung Electronics announced on the 27th that it will attract the 2030 Busan World Expo (Expo) at the Mobile World Congress (MWC) 2023 held in Barcelona, Spain.

According to Samsung Electronics, the promotional video for the Busan Expo by the bidding committee will be screened on a large screen at the Samsung Electronics exhibition hall in Fira Barcelona, the site of the event.

In addition, messages of support for the Busan Expo were included in Galaxy S23 advertisements that were hung throughout the city, such as outside the exhibition hall, the outer wall of the Barcelona Cathedral, and the trams in downtown Barcelona.

Previously, Samsung Electronics carried out various activities to raise awareness of Busan Expo at major events such as IFA, Europe’s largest home appliance exhibition, and ISE, display exhibition.