January 14, 2021
South Korean mobile phone giant Samsung on Thursday unveiled its new line of premium 5G smartphones, the Galaxy S21, also offering lower retail prices.
The base model of this new generation of mobile phone, the S21, will be marketed from 29 january starting at $ 800, which is $ 200 less than the base model of the S20 when it launched last year. In Belgium, the price will be 849 euros. The S21+, with a larger screen, will be available from $ 1,000 (1.049 euros) and the S21 Ultra, with the most advanced technological capabilities, will be sold from $ 1,200 (1.249 euros).
“We live in a world where mobiles are in the foreground“TM Roh, director of Samsung’s mobile communications division,” said in a statement. “With so many of us working remotely and spending more time at home, we want to deliver an experience that meets strong multimedia requirements of our ever-changing routines, ”Roh continued.
The South Korean group highlighted the technical characteristics photo and video of these new smartphones as the main selling point. The S21 have a lens block better integrated into the phone, state-of-the-art optical and digital zooms and a night mode supposed to defy all competition. The Ultra model is thus equipped with a zoom x100.
A call to videophiles
Samsung has emphasized the range of possibilities that must be offered to amateur videos. They could for example film with both the rear and front sensors device, to simultaneously see what’s happening in front of their eyes and their own heads if they want to comment on the action live.
The technology and home appliance giant is the world’s leading cell phone vendor. In the third quarter of 2020, it sold more than 80 million devices, far ahead of the Chinese Huawei and Xiaomi (51 and 47 million) and almost double the American Apple (43 million), according to the research office Canalys .
The sector has gone through a hard time because of the pandemic in the first half of last year, before bounce. By offering lower prices than in previous years for its high-end smartphones, Samsung is sending a plain message to iPhone maker, which dominates the US market. The group at the apple launched in October its first models compatible with 5G technology with base prices ranging from 699 to 1,099 dollars.