Scibids, a start-up accelerated by Union des Marques, is bought for $125 million by DoubleVerify

2023-09-19 15:14:00

With Acquisition of Scibids, DoubleVerify Strengthens Its Leadership in AI-Driven Campaign Optimization Solutions

With this tie-up, the solution will be able to seamlessly connect DoubleVerify’s trusted print data with Scibids’ best-in-class Artificial Intelligence (AI) technology to maximize ad campaign performance.

DoubleVerify (DV), a leading software platform for digital media measurement, data and analytics, today announced that it has entered into an agreement to acquire Scibids Technology SAS (Scibids), a global leader in campaign optimization using AI.

The acquisition of Scibids is valued at $125 million, with additional potential consideration based on performance criteria. The transaction is expected to be finalized during the third quarter of 2023.

The acquisition strengthens DV’s leadership position in real-time campaign optimization.

It will enable the company to combine its trusted media quality and performance data, including insights, context and attention, with Scibids’ proven AI technology and real-time optimization algorithms. .

This joint offering, the first of its kind, allows DV to cover the end-to-end media transaction, from activation to measurement to distribution, and allows advertisers to optimize their campaigns in real time, without having to use of third-party cookies.

Importantly, the acquisition moves DV from the realm of approximating performance to achieving key performance indicators and tangible business results, fully aligned with advertisers’ objectives.

“The acquisition of Scibids is a milestone in our journey to improve campaign results, which began with developing and delivering the industry standard for media quality insights and has evolved to put this data to work for advertisers,” said Mark Zagorski, CEO of DoubleVerify. “The combination of DV’s proprietary data and Scibids’ AI-driven optimization technology allows us to give brands unparalleled insights and control over their advertising performance.”

“DoubleVerify is a company that shares a commitment to our independence, innovation and maximizing media performance, and we are excited to take our partnership to the next level,” said Remi Lemonnier, CEO and co-founder of Scibids “This partnership will amplify the capabilities of our customizable AI technology and expand its impact across the digital advertising ecosystem. We look forward to working with the entire DV team to deliver new opportunities and maximize business results. campaigns for our international advertisers and partners.”

The acquisition will provide advertisers with multiple benefits, including:

● Maximize business results and ROI across all purchased addressable paid media by integrating granular DV metrics into multi-dimensional dynamic optimization.

● Ensure continuous optimization through the integration of media quality and DV performance data at the print level, as well as Scibids’ proprietary AI technology in the optimization algorithms.

● Streamline manual efforts and improve operational efficiencies using automated bidding across leading DSPs including Google DV360, The Trade Desk and Xandr.

About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement and analysis. Our mission is to strengthen, secure and make more transparent the digital advertising ecosystem, preserving equity of value between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers use our unbiased data and analysis to improve the quality and effectiveness of their campaigns, as well as maximize their digital advertising ROI – globally.

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About Scibids

Scibids is the global leader in AI-powered digital advertising decision-making.
Founded in Paris in 2016, our mission is to develop and scale digital marketing performance by helping brands achieve desired business outcomes through privacy-friendly practices. Scibids AI is designed for advertisers, agencies and all media buyers who want to improve the efficiency and scale of their advertising campaigns. Scibids’ customizable AI automatically generates algorithms that boost performance without the need for user tracking or profiling. Our AI is enabled across leading DSPs, unifies the advertising stack by making planning and measurement data actionable in programmatic buying, and delivers measurable ROI.

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