Then came NBC News.
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The message organization published an investigation report Review customer complaints on Thursday evening about using the clear aligners from SmileDirectClub. SmileDirectClub shares fell 3% on Friday ahead of exchange trading as investors worry about how the report will affect customers’ perceptions of the emerging Teledentistry brand. “Data-reactid =” 17 “> The news organization released an investigation report on Thursday evening. Client complaints about the use of SmileDirectClub’s clear aligners dropped SmileDirectClub’s shares on Friday before trading on Friday, as investors are concerned about how Report will affect customer perception of the Teledentistry brand.
SmileDirectClub replied to the NBC news report with a statement to Yahoo Finance:
“We are disappointed that while NBC has given NBC the ability to receive all the relevant facts about the safety and efficacy of teledentology to provide clear aligner therapy, NBC has not given its viewers balanced and fair news that reflects these facts , The piece misrepresents SmileDirectClub and the quality of care provided by over 250 state-approved dentists and orthodontists across the country who use our platform to treat their patients.
We are surprised that the journalist is clearly disregarding the facts and does not contain all of the precise information we have provided. In particular, the nearly five-minute report and online story does not include an interview or testimony from the more than 750,000 satisfied customers who have used our products to improve their lives, nor a single interview with any of the hundreds of dentists who have done so our technology is publicly supported.
Although NBC conducted interviews with these doctors and customers under the guise of a fair and balanced story, their statements have not been included or mentioned in this story. SmileDirectClub provided customers, doctors and team members with hours of personal interviews, phone calls and email correspondence. The company provided a tremendous amount of critical information that would have allowed NBC to report a more accurate and balanced story. NBC owes its viewers and the public to correct these mistakes immediately:
Just like other telemedicine platforms, SmileDirectClub customers interact with their treating dentists or orthodontists via our Med-Tech platform. Each patient’s treatment is supervised from start to finish by a state-approved dentist or orthodontist, including those interviewed by NBC. Our SmileShops and the people employed in our SmileShops are not active in dentistry. They are simply a convenient way to gather information from customers for review by one of the more than 250 state-approved dentists and orthodontists on our network. Each case is checked and approved by the attending doctor, who can contact customers at any time before, during and after treatment. With over 350 SmileShops with over 1,000 team members across the country, NBC was able to find one or two SmileDirectClub team members who did not follow the SmileDirectClub protocols to inform customers of the importance and requirement of a regular dentist visit before they started treatment is not surprising. This is to be expected in a company of our size and in view of our enormous and rapid growth and we work every day to correct it. Dentists are an integral part of our business model and we take our commitment to oral care seriously.
NBC offered the SmileDirectClub platform to connect with customers who either had no concerns about their treatment or who could and could solve their problems with their doctor. NBC also interviewed the SmileDirectClub chief clinical officer and a dentist who treats patients through our Med-Tech platform. NBC has failed to provide viewers with the personal experiences of these customers or comments from these medical experts on the safety of remote clear aligner therapy.
SmileDirectClub has successfully served more than 750,000 customers through our network and platform. Less than 1% of these customers had clinical concerns during treatment, a statistic that is lower than the dissatisfaction of patients with traditional orthodontics. SmileDirectClub provided these statistics to NBC, but NBC was unable to provide this information to its viewers.
There is no investigation into SmileDirectClub by the Federal Drug Administration or the FTC, and SmileDirectClub fully complies with FDA regulations, including the 510K manufacturing certification. The letter, which was forwarded to the FDA by members of Congress, is based on misinformation sourced from dental trade organizations and is nothing more than the latest in a series of anti-competitive advertising efforts to try to limit our success, which is a direct threat represents orthodontics for tradition. Of the nine congressmen who signed this letter, five are dentists, an interest that should be noted by an organization like NBC Nightly News
If customers request a refund outside of our published refund policy, we ask that they sign a general press release that contains a confidentiality clause, similar to the recommendations of the American Association of Orthodontists and normal business practice.
In the end, the reporter mis-characterized California law, although we corrected it in our interviews as to what it requires. California law states that dentists should review the latest digital or conventional x-rays or other equivalent bone images of the patient suitable for orthodontics. New X-rays or other equivalent bone images must be ordered if the dentist treating them considers this to be appropriate. “Physicians who use our platform must comply with the laws of every state in which they use our platform, including the laws of the state of California. While SmileDirectClub does not believe legislators should set clinical standards, we make sure that our model requires compliance with all laws. “
<p class = "canvas-atom canvas-text Mb (1,0em) Mb (0) – sm Mt (0,8em) – sm" type = "text" content = "Brian Sozzi is an editor and co-moderator of The first trade at Yahoo Finance. Watch the first trade every day Here at 9:00 p.m. ET or on Verizon FIOS channel 604. Follow Sozzi on Twitter @ BrianSozzi and further LinkedIn,“data-reactid =” 21 “>Brian Sozzi is an editor and co-moderator of The first trade at Yahoo Finance. Watch the first trade every day Here at 9:00 p.m. ET or on Verizon FIOS channel 604. Follow Sozzi on Twitter @ BrianSozzi and further LinkedIn,
<p class = "canvas-atom canvas-text Mb (1,0em) Mb (0) – sm Mt (0,8em) – sm" type = "text" content = "Read the latest financial and business news from Yahoo Finance“data-reactid =” 22 “>Read the latest financial and business news from Yahoo Finance
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