That just passed was the week of the first Ninja Wrap Upwhich we have dedicated to the topic of Artificial Intelligences by discussing with industry experts (if you want to recover the interventions, among others, of Matthew Flora e you Alessio GarbinData & Digital Marketing Coordinator of Barilla Italyclick here) and touching on different topics and reviewing the main news of the month.
For example, we understood that before using the contents of ChatGPT on our properties (here you can find some preliminary info) it is absolutely necessary to read and understand yours Terms of Service; and also that, with the diffusion of these technologies, creativity will become even more important.
Waiting for the umpteenth digital revolution, let’s keep an eye on the latest social trends, the job market (and we discover that “The Great Resignations” which we have often talked about also concern the world of developer areas) and the sbrillucicosa partnership tra Nike e Tiffany.
You can listen to this and other news selected for our subscribers from over 30 international sources also in podcast format.
Barilla pancakes on everyone’s lips
Scenarios created with AI for i Mulino Bianco Pancakes have sparked the debate for Brand communication. “In this phase, making explicit the use of AI is an ethical practice“, he said Alessio GarbinData & Digital Marketing coordinator of Barilla for Italy.
Hear him on the podcast and don’t miss his case study during Ninja Wrap Up #1.
AI Will Replace Copywriters (Maybe)
Adweek interviewed some top global marketing executives and they all repeated the same thing: the quality of content transcends the means of production. The community will replace writers with machines whether AI-generated content will reach the audience.
SEO vs. Social Media
The team of Orbit Media shared an infographic to help you understand what might work in the two different strategies and how to incorporate these factors into campaigns.
Audience psychology, content topics, formats and targeting are just some of the parameters taken into consideration.
TikTok’s latest trend is ‘de-influencing’
Among the news of the week we talk about the latest TikTok trend. These de-influence they approach users of the platform with advice on what not to buy. The hashtag #deinfluencing already boasts over 30 million views.
GenZ wants to work in sustainable companies
Second an investigation by KPMGyounger workers are more likely to prioritize your company’s green commitments. The movement took on the name of “climate quitters“.
3 out of 4 developers want to change companies
According to the research “The State of Software Development in Italy” conducted by BitBoss it emerged that 3 out of 4 developers would be willing to change their job.
Among developers 25 years of age and younger, 60.9% said they intended to review their current professional life in some way.
Spotify surpasses 200 million paid subscribers
The number of premium subscribers rose to 205 million as of December 31, an increase of 14% from the previous year. This has helped increase Monthly Active Users (MAU) a 489 million, an increase of 20%.
Good news for podcasts: IAB maps the growth of Italian Digital Audio
IAB Italy presented the Digital Audio white paper, a guide for operators in the sector.
The study highlights how the audio dimension is increasingly present in people’s lives and is experienced digitally first.
News of the week: the partnership between Nike and Tiffany
The project involves the creation of several products, including a pair of Air Force 1s and silver accessories to turn heads.
The co-branding operation was unveiled on Tuesday with the official announcement of “A Legendary Pair” on the official brand channels. The Digital Strategist followed the news for Ninja Joseph Tempestini. Listen to what she told us.