Starting House, “No gap in the advertising industry, sorry for the disruption of contract and exposure due to our negligence”

The agency acknowledged and apologized for a communication error at the agency level for the allegations of power abuse by dancer Noje (Noh Ji-hye).

On the 5th, Noze’s agency, Starting House, released a statement on the ‘Artist Noze (NO:ZE) advertisement post upload’ through the official channel.

This is an additional statement after the recent media report that ‘Noje’s SNS advertisements are published separately for luxury goods and small and medium-sized businesses with a cost of tens of thousands of won per case’ was ‘groundless’.

According to the contents, the starting house side admits that while the upload and deletion of posts in consultation with Noje were in progress, the company did not comply with the contract period or uploaded due to negligence on the part of the company, and there were cases where it was deleted.

Starting House said, “We and the artist are aware of the seriousness of this matter and are reflecting on it, and we will do our best to prevent this from happening again in the future.

(Hereinafter, the full text of the starting house’s official position)

Hello, this is Starting House.

We would like to inform you of our position regarding the upload of advertisement posts for artist NO:ZE.

First, before an artist uploads an advertisement post to SNS, we check the contract period and upload schedule, then deliver it to the artist, and then upload it through the artist’s SNS. We mentioned that the upload and deletion of posts were carried out after consultation between the company and the artist.

However, during the above process, due to our negligence, we could not keep the contract period promised in advance with the officials, and we confirmed that the post could not be uploaded or deleted within the deadline due to insufficient communication with the artist. As a result, we would like to apologize for any inconvenience and disappointment to the officials and fans who support our artist Noje.

The company and the artist are aware of the seriousness of this matter and are reflecting on it, and we will do our best to prevent this from happening again in the future. And we will do our best to maintain smooth communication with the related parties and artists.

thank you

Correspondent Dongseon Park, Electronic Newspaper Internet ([email protected])

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