Apple’s service does not seem to be as attractive as its American competitors Netflix, Disney and HBO, according to unpublished figures.
Apple told a union that its streaming service Apple TV + had fewer than 20 million subscribers in the United States and Canada as of July 1, according to business channel CNBC. The tech giant has never revealed how many users have subscribed to the platform launched in fall 2019, at the same time as Disney +.
Industry veteran Netflix was nearing 210 million paying subscribers worldwide at the start of the summer, and Disney + had 116 million. According to CNBC, Apple gave this figure to IATSE, a union that represents workers in the film and television industry, to justify lower salaries to production teams than those paid by larger streaming services. .
Neither Apple nor IATSE, requested by Agence France Presse (AFP), confirmed immediately. Apple TV + is part of the Apple-branded galaxy of services designed to boost the attractiveness of its ecosystem of electronic devices, from laptops to iPhones and connected accessories.
At the end of July, during the presentation of the quarterly results, the boss Tim Cook indicated that Apple now had 700 million paying subscribers to at least one of its services, which notably include the Apple Store, Apple Music or storage of photos using the cloud (remote computing).
The streaming platform market, which grew in 2019 and 2020, has benefited greatly from the pandemic and the containment measures. At the end of June, HBO Max, which has spread to 39 countries in Latin America and the Caribbean, and its cable channel HBO had 67.5 million subscribers worldwide. The American platform, owned by the telecoms giant AT&T, was initially launched at the end of May 2020 in the United States.