Important direction announcement of ASUS Commercial In ASUS Expert Series Grand Launch On September 2, it was not just the latest coat of hardware. But is a deep and sharp strategy announcement Which bets the future of the brand with a powerful new market, but many people may still overlook that “Prosumer” and small medium and SME business groups

This is an analysis from Bangkok IT business. Behind the major press conference That is more than just technology But is reading the market game that is broken And the effort to step up as a leader in the battlefield that the competition has never stopped

Decipher the strategy when ASUS sees “hidden markets”

Throughout the past many years Computer markets are often clearly divided into two poles, namely B2C (Business-to-CONSUMER) for general users and B2B (Business-to-Business) for large corporate customers But in reality The gap between these two poles is the Blue Ocean ocean that is full of enormous potential. Asus sees this point. And choose to fully walk into the middle of the area

Charles Liu The director of the Commercial Business Department, ASUS Thailand, has shown that even though the B2C market looks bigger, but when they are deeper It is found that there is a group called “Prosumer” hidden, which is as large as half of the total market. Prosumer is a group of professional users, freelance, creative or SME business owners who have higher demand than general users. They need more tools than general computers. But does not need a complex solution at a large organizational level

“This is the reason for the existence of P Series today,” Charles said. “We saw a group of customers who need a high reliable device. Continuous use Not just open-close from time to time like a home They may be a lawyer, architect or a small business owner with 5-10 employees, which do not have the IT department to look after the general condo machine. This is a space that we will fill up. “

The launch of a family product ExpertBook P Series Therefore not eating their original consumer market share But is creating a new market And attracting customers who earlier may choose to use other brands Because there is no suitable option from ASUS, it is a smart step and reflects understanding of modern landscapes that divide between personal matters and work begins to fade everywhere.

The philosophy “Worry-Free Business”. When the head is under the durability and trust

Another essence that ASUS reinforces the work is the Built for Worry-Free Business or creating a worried business product. In the world where every minute is the cost The credibility of the device is therefore not just an alternative. But it is necessary. ASUS is not just claiming. But proven through the extreme test

Family products ASUS Expert Series All models, whether the Expertbook or Expertcenter, are all tested by the US military standards. Mil-STD 810H, more than 24 steps and the internal tests of more than 8 steps, but the difference is that the presentation of the durability comes out of the lab. In the event there is a “Expert Challenge” zone that allows colleagues and media to experience and test the strength of the machine by themselves.

“What we want to say is In addition to the test results that we have We want everyone to see and really try. How durable our device is We are confident in our quality enough to do this. Which other brands may not be able to do it. “The Director of the Commercial Business Department, ASUS Thailand explained

This philosophy also covers other elements. Important, equally, whether

• Security that is raised higher than general computers To protect the precious information of the business
• Connection port (Connectivity) provided completely until almost no need to rely on Dongle under the concept that “Ready to use is better to use, no”
• Design (Design) that torn the original computer image frame That is usually black Come to the color tone that is smoother and more modern To make technology a part of the new lifestyle perfectly

After -sales service specifically for business

The determination in the philosophy “Worry-Free Business” does not end at the durability of the machine. But is perfect with after -sales service and warranty designed to reduce the burden and create maximum peace of mind for professional users, especially asus. Time is the most valuable thing. Even a little disruption of work may mean the cost and opportunity lost.

To meet this challenge Products in the group Expert Series Every model comes with a guarantee that is superior to the general standard, starting with Onsite Service or repairing service for a period of 3 years. The main highlight is the NEXT Business Day service in Bangkok and its suburbs (Nonthaburi, Samut Prakan and Pathum Thani). Of the equipment and allowing the business to continue as smooth as possible

And to prevent the risk of unexpected events ASUS Also give a 1 year free accident insurance perfect, which covers the damage that is not caused by normal use, such as drops, water, spilled, or surge, by ASUS will help take care of the spare parts to 80 percent and responsible for all 100 percent of the wages. All of this is a concrete service that is not just a hardware. But is a partner that is ready to take care and support the customers’ business to grow forward without worry

New product army For every business battlefield

To achieve the goals set. Asus has launched a line of weapons that covers all business needs. From freelance alone to large organizations

• ASUS ExpertBook P1 (Starting 14,990 baht) is considered the first door for SME and Prosumer to look for value and reliable efficiency. Is a presentation of business qualifications at an easy -to -reach price like never before

• ASUS ExpertBook P3 (Starting 25,990 baht), moving up to another professional and business that needs flexibility. Higher security And tools that are ready for modern performance
• ASUS ExpertBook B5 (Starting 58,990 baht) is a flagship model for large corporate customers. Comes with advanced safety features Can customize specifications as needed And can support a large amount of heavy use
• Asus Expertcenter Series (desktop starts at 15,990 baht / All-in-one starting at 31,990 baht). For businesses that need the highest processing power in the form of a desktop computer and all-in-one that saves space. But still maintain the efficiency, safety and flexibility in the upgrade

From 7 percent to the number one throne in 3 years

ASUS does not come back to create color. But in order to collect the market leadership, the current ASUS has a share of approximately 6-7 percent of the commercial computer market, most of the government and bidding projects. But the target announced today is to step up to the number 1 within 3 years with a market share of up to 26 percent.

The most remarkable number is the year of YoY in the 4th year of this year, which may be up to 500 percent compared to the same period of the previous year. This number reflects a strong confidence in the strategy of the PROSUMER and SME marketing strategies that are about to begin seriously.

“Ezus believes in the delivery of technology that responds and truly overcomes the expectations of the business. Asus Expert Series is a confirmation of our intention to support business at all levels. With reliable solutions, customized and highly durable, “said the director of the ASUS Commercial Business Department, Thailand.

Launch ASUS Expert Series Grand Launch This time is more than the product presentation. But is a announcement of the clear position and vision of ASUS to penetrate the business market With a deep understanding of the changes of the working world And with a complete weapon that is ready to answer all challenges This is an attractive movement. And may be an important turning point for the computers’ equation for the business in Thailand to be written again