Marketing director Julia White should bring SAP customers closer again

IT-Managerin Julia White The American is switching from Microsoft to SAP and is supposed to realign marketing there. (Foto: Getty Images for Microsoft) Düsseldorf It is … Read more

Board reorganization again – Julia White comes from Microsoft

IT-Managerin Julia White The American is switching from Microsoft to SAP and is supposed to realign marketing there. (Foto: Getty Images for Microsoft) Düsseldorf The board … Read more

BMW and SAP build data platform for the automotive industry

Concept of a self-driving car Data is of central importance for the future of the automotive industry – whether for autonomous driving or improving sustainability. … Read more

Attack on Salesforce: SAP buys online marketer Emarsys

SAP headquarters in Walldorf Services from the cloud are becoming increasingly important for SAP – the most recent takeover is also contributing to the business. … Read more

The stock exchange celebrates good numbers

The software license business, which slumped 31 percent in the first quarter, recovered more strongly than expected – especially in Asia. The revenue from cloud … Read more

VW, SAP and Henkel join in

The company generates around 18.5 billion in profit from just under $ 70 billion in advertising. Individual large customers such as Coca-Cola, with an annual … Read more