Paramount Global Communications Head Liza Fefferman Departs After Nearly Decade of Expansion

NEW YORK – Liza Fefferman, a veteran communications executive instrumental in shaping the narrative around Paramount Global’s entertainment brands, is stepping down from her role. Fefferman,who joined Viacom (now Paramount Global) in 2016,oversaw communications for an expanding portfolio including VH1,Logo,MTV,CMT,Comedy Central,Paramount Network,Smithsonian channel,TV Land,Pop,MTV Entertainment Studios,and most recently,Showtime.

Fefferman’s departure marks the end of a transformative period for the company’s communications strategy.Initially tasked with leading communications for Logo and VH1, she rapidly expanded her remit to encompass a vast array of networks and studios, navigating a period of important industry disruption and growth.

In a heartfelt memo to her team, Fefferman expressed deep gratitude for their dedication and collaborative spirit.She highlighted key achievements during her tenure, including the launch of Paramount+, the development of the Taylor Sheridan universe, the return of iconic television personalities, and the establishment of MTV Documentary Films alongside Sheila Nevins.

“Nearly a decade later, our remit has substantially grown but that same hustle, impeccable work ethic and results-oriented commitment, remain steadfast,” Fefferman wrote.Her leadership also oversaw a period of significant recognition for Paramount Global’s content, with 50 award wins including Oscars, peabodys, Globes, SAG and Emmys. Fefferman’s team also spearheaded impactful social initiatives focused on mental health and youth voter access.

The Evolving Role of Entertainment Communications:

Fefferman’s career trajectory reflects a broader shift in the entertainment industry. Historically, network communications focused primarily on promoting individual shows and schedules. Though, the rise of streaming services and direct-to-consumer platforms has demanded a more holistic approach. Communications leaders now must manage brand reputation across multiple platforms, navigate complex content release strategies, and engage directly with audiences in a rapidly changing media landscape.

The success of initiatives like MTV Documentary Films also underscores the growing importance of purpose-driven storytelling. Audiences are increasingly drawn to content that addresses social issues and reflects diverse perspectives, requiring communications teams to effectively highlight these narratives.

fefferman’s departure comes at a pivotal moment for Paramount Global, as the company continues to navigate the challenges and opportunities presented by the evolving media ecosystem. Her legacy will likely be defined by her ability to build a high-performing team and adapt to the ever-changing demands of the entertainment industry.

What were the primary reasons cited for Bob Bakish’s departure as President and CEO of Paramount Global?

Paramount Communications Chief Exits: What You Need to Know

the Departure of Bob Bakish and Its Implications

On August 6, 2025, a notable shakeup occurred at Paramount Global with the unexpected departure of Bob Bakish as President and CEO. This news sent ripples through the media and entertainment industry, prompting questions about the future direction of the company, which owns brands like CBS, MTV, Nickelodeon, and Paramount+. The declaration, made late in the day, cited differing visions for the future of the company as the primary reason for the change.

Key Details of the Leadership Change

immediate Effect: Bakish’s exit was effective immediately.

Interim Leadership: The Paramount Global Board of Directors has appointed a new Office of the CEO,comprised of three executives: Chris McCarthy,President & CEO of Paramount Media Networks; Brian Robbins,President & CEO of Paramount Pictures & Nickelodeon; and George Schuyler,CFO & COO of Paramount Global.

Search for a Permanent CEO: The Board has initiated a search for a permanent replacement, utilizing an external search firm.

Shari Redstone’s Role: Shari Redstone, the controlling shareholder of National Amusements, the parent company of Paramount Global, played a key role in the decision. Sources indicate growing frustration with the company’s streaming performance and overall strategic direction.

Analyzing the Reasons Behind the Exit

several factors likely contributed to Bakish’s departure.While the official statement points to “differing views,” industry analysts suggest a confluence of challenges:

Streaming Struggles: Paramount+ has faced increasing competition from rivals like Netflix, Disney+, and HBO Max. Subscriber growth has been slower than anticipated, and profitability remains a concern. The company’s strategy for streaming, including bundling and content investment, came under scrutiny.

Financial Performance: Paramount Global’s overall financial performance has been under pressure,with declining linear TV revenue and the need to invest heavily in streaming.

Strategic disagreements: Reports suggest disagreements between Bakish and Redstone regarding the future of the company, including potential mergers and acquisitions. Discussions with Warner Bros. Discovery reportedly stalled, contributing to the tension.

Content Strategy: Questions arose regarding the effectiveness of Paramount’s content strategy, notably its ability to attract and retain subscribers in a crowded streaming landscape.

Impact on Paramount Global’s Key Divisions

The leadership change is expected to have a significant impact across Paramount Global’s various divisions:

Paramount+: The streaming service will be under intense focus as the interim leadership team seeks to accelerate subscriber growth and improve profitability. Expect potential adjustments to content strategy, pricing, and marketing.

Paramount Pictures: The film studio will need to navigate a changing theatrical landscape and continue to deliver blockbuster hits.

CBS & MTV Networks: These traditional media assets will face ongoing pressure from cord-cutting and the shift to digital platforms.

Nickelodeon: Maintaining Nickelodeon’s position as a leading children’s entertainment brand will be crucial.

What This Means for Investors and Shareholders

The news of Bakish’s exit has already impacted Paramount Global’s stock price. Investors are closely watching the situation, seeking clarity on the company’s future direction.

Uncertainty: The immediate impact is increased uncertainty. Investors will want to see a clear strategic plan from the new CEO.

Potential for Restructuring: A new CEO may initiate a restructuring of the company to streamline operations and improve efficiency.

M&A Possibilities: The possibility of a merger or acquisition remains on the table,although the terms and timing are uncertain.

Focus on Profitability: Expect a greater emphasis on profitability and shareholder value.

Navigating Paramount+ Sign-Up Amidst the Change

Despite the leadership transition, accessing Paramount+ remains straightforward.As per Paramount+ support (https://support.paramountplus.com/s/article/PI-I-m-a-new-user-How-can-I-sign-up-for-Paramount?language=fr), new users can sign up via:

Computer or web mobile

iPhone or iPad

Android phone or tablet

Apple TV (4th generation or later)

Android TV

Amazon Kindle or Fire TV

Roku

Develop a clear and compelling vision for the future.

Address the challenges facing Paramount+.

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