Published on : 20/01/2023 – 20:07 Considered for a time too intrusive, imprecise or even uncomfortable, augmented reality, this technology which makes it possible to add images, sounds or even geolocation data to our perception of everyday life, can simplify our lives. Provided, however, that you take a few precious precautions. Yes, it is possible … Read more
Carrefour, Leader Prix… More and more brands are conducting experiments in virtual worlds. Should this be seen as a new sales channel? Not only. After Carrefour, the Casino group unveiled in February a first illustration of its ambitions in the metaverse with a gaming experience (created by the agency Bem.builders) for customers of its Leader … Read more
Hospitalet de LlobregatThere is a video that occasionally resurfaces of the depths of the net. Former Microsoft CEO Steve Ballmer comes out in ecstasy, with obvious sweat stains on his shirt and shouting his voice up to fourteen times developers. It’s a cut from a multinational conference in the early 2000s, where the manager jumps … Read more
On the first official day of the MWC, everyone fills their mouths with parallel universes: the teleco Korean KT shows what it has been up and running for months; Telefónica opened a virtual replica of its physical stand in Hall 3 on Sunday – the company has just appointed a Chief Metaverse Officer -; Qualcomm … Read more