ASUS and Xbox Unite to Launch Next-Generation Portable Gaming with ROG Xbox Ally

Tokyo, Japan – September 28, 2025 – ASUS JAPAN Co., Ltd. announced the commencement of pre-orders for the highly anticipated portable gaming consoles, the ROG Xbox Ally and ROG Xbox Ally X. These devices, born from a collaboration between ASUS’s Republic of Gamers (ROG) division and xbox, represent a meaningful leap forward in handheld gaming technology.

A New Era of Portable gaming

The ROG Xbox Ally series builds upon the foundation of the earlier ROG Ally, reimagining the concept of having an entire gaming library accessible in the palm of your hand.A key feature is the integration of the intuitive Xbox UI, delivering a console-like experience on a portable device. This allows gamers to effortlessly navigate their library and quickly launch titles.

According to industry reports,the handheld gaming market is projected to reach $15 billion by 2027,signaling a growing demand for accessible,high-performance portable gaming solutions. The ROG xbox Ally aims to capitalize on this growth with its unique combination of power and convenience.

Key Features and Performance

The ROG Xbox Ally series boasts several enhancements designed to elevate the gaming experience. These include a streamlined user interface, optimized game launch times, and seamless integration with Xbox applications. The dedicated “xbox Button” provides quick access to gaming apps and voice communication features,ensuring uninterrupted gameplay. gamers can also leverage ASUS’s “Armoury Crate SE” for access to games across multiple platforms.

Ergonomics played a central role in the design process, drawing inspiration from Xbox controllers to ensure a pleasant grip and extended play sessions. Improved cooling systems, featuring dual fans and a redesigned thermal conduit, address previous concerns about heat management, increasing airflow by approximately 15 percent according to ASUS. A ROG dustproof filter further protects the cooling system from debris.

Both models are equipped with a high-brightness 120Hz display for smooth, clear visuals, even in brightly lit environments. The screen incorporates Corning Gorilla Glass Victus for superior impact and scratch resistance, and Corning Gorilla Glass DXC for anti-reflective properties.

Two Models to Suit Every Gamer

ASUS offers two distinct versions of the ROG Xbox Ally to cater to diverse gaming preferences:

ROG Xbox Ally

The ROG xbox ally is positioned as the more accessible option, featuring a white finish and optimized performance for casual gaming or titles at 720p resolution. It prioritizes a balance between power and battery life for sustained gameplay. The ROG Xbox ally is priced at 89,800 yen (tax included).

ROG Xbox Ally X

For enthusiasts demanding uncompromising performance, the ROG Xbox Ally X delivers. Equipped with an AMD Ryzen AI Z2 Extreme Processor and 24GB of LPDDR5XX 8000 RAM, it’s designed to handle AAA titles with ease. It also includes Xbox’s “Impulse Triggers” for enhanced haptic feedback. The ROG Xbox Ally X is available for 139,800 yen (tax included).

The following table summarizes the key specifications of each model:

What are the key specifications that differentiate the ROG Ally from the ROG Ally X?

ROG Ally & ROG Ally X: pre-Order Now – October 16th Release!

What is the ROG Ally and ROG Ally X?

The ASUS ROG Ally and its upgraded sibling,the ROG Ally X,represent a notable leap forward in handheld gaming PCs. These devices aim to deliver a true PC gaming experiance on the go, rivaling the Steam Deck and offering compatibility with Xbox Game Pass and other PC gaming platforms. both models run on Windows 11, providing access to a vast library of games. The key difference lies in the Ally X’s enhancements – more RAM and storage – designed for a smoother, more demanding gaming experience.

Key Differences: ROG Ally vs. ROG Ally X

Here’s a breakdown of the core specifications, highlighting the improvements in the ROG Ally X:

* ROG ally:

* Processor: AMD Ryzen Z1 Extreme

* RAM: 16GB LPDDR5

* Storage: 512GB NVMe PCIe 4.0 SSD

* Display: 7-inch 1920×1080 FHD, 165Hz, IPS

* Weight: 608g

* ROG Ally X:

* Processor: AMD ryzen Z1 Extreme

* RAM: 24GB LPDDR5

* Storage: 1TB nvme PCIe 4.0 SSD

* Display: 7-inch 1920×1080 FHD, 165Hz, IPS

* Weight: 608g

The increased RAM in the Ally X is especially beneficial for running multiple applications simultaneously and handling graphically intensive games. The larger storage capacity allows for a more extensive game library without needing external storage solutions.

Pre-order Details & Availability

Pre-orders for both the ROG Ally and ROG Ally X are available now with an official release date of October 16th, 2025. Availability will be through the ASUS ROG website, major electronics retailers (Best Buy, Amazon, etc.), and select gaming specialty stores.

* Pricing (estimated):

* ROG Ally: $599

* ROG Ally X: $899

Keep an eye on retailer websites for potential bundle deals and promotions.Early pre-orders may also include exclusive in-game content or accessories.

Gaming Performance & Compatibility

Both the ROG Ally and Ally X are powered by the AMD Ryzen Z1 Extreme processor, delivering impressive performance for a handheld device.

* Xbox Game Pass: Seamless integration with Xbox Game Pass Ultimate allows for cloud gaming and downloading compatible titles directly to the device.

* Steam: Full Steam compatibility means access to your existing Steam library.

* Epic Games Store, GOG: Support for other PC gaming platforms expands the available game selection.

* Emulation: The powerful hardware allows for emulation of older consoles,offering a retro gaming experience.

Expect to run most modern AAA titles at medium to high settings at 30-60 FPS. The Ally X,with its extra RAM,will generally provide a smoother experience in demanding games.

Accessories & Peripherals

Enhance your ROG Ally experience with a range of accessories:

* ROG Ally Dock: Connect to external displays, keyboards, and mice for a desktop-like gaming experience.

* ROG Ally Travel Case: Protect your device during travel.

* External SSD: Expand storage capacity if needed.

* ROG Ranger Backpack: Designed specifically to carry the ROG Ally and its accessories.

* Gaming Headsets: Enhance audio immersion.

benefits of the ROG Ally & Ally X

* Portability: Enjoy PC gaming on the go, anywhere with Wi-Fi.

* Versatility: Play games from multiple platforms (Xbox Game Pass, Steam, Epic Games Store).

* Performance: Powerful hardware delivers a smooth gaming experience.

* Windows 11: Access to a wide range of applications and software.

* Customization: Adjust settings to optimize performance and battery life.

Practical Tips for Optimizing Performance

* Adjust Graphics Settings: lowering graphics settings can substantially improve frame rates.

* Utilize AMD Adrenalin Software: Fine-tune performance settings and monitor system health.

* Close Background Applications: Free up system resources by closing unnecessary programs.

* Keep Drivers Updated: Ensure you have the latest drivers for optimal performance.

* Manage Battery Life: Adjust screen brightness and frame rate limits to extend battery life.

Real-World Use Cases

Early testers have reported positive experiences with the ROG Ally, praising its portability and performance. Gaming journalists have highlighted the device’s ability to run demanding titles like Cyberpunk 2077 and Elden Ring with acceptable frame rates. The ROG Ally is proving popular with commuters,travelers,and anyone looking for a convenient way to enjoy PC gaming on the go. The Ally X is particularly appealing to those who prioritize maximum performance and storage capacity.

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