2023-12-11 10:23:12 In ten years, watches have conquered everyone’s wrists. Deciphering a return to grace against the odds, through ten events or fundamental movements that revolutionized a sector. 1 The launch of the Moonswatch This will undoubtedly have been the watchmaking launch of the decade that has just passed: to everyone’s surprise, in March 2022, … Read more
2023-12-03 21:28:05 In addition to an exclusive Royal Oak watch, the Le Brassus manufacture and the label of American rapper Travis Scott unveiled a joint collection in New York. Cross two strong brands, for the time of a collaboration, and you obtain an irremediably collectible collection of clothing and accessories… Hoodies, t-shirts, jackets, pajamas, shorts, … Read more
2023-11-10 06:00:17 Even today, the genius architect, born in La Chaux-de-Fonds, the manufacturing town, continues to inspire the watchmaking world. His name was Charles-Édouard Jeanneret-Gris. But he is remembered as Le Corbusier, both artist and architect. Disappearing in 1965, he left the indelible trace of a true architectural reflection, purist, sometimes to the point of … Read more
2023-10-13 09:33:44 On November 5, more than sixty unique timepieces will be auctioned in Geneva in support of medical research. This biannual initiative launched by Luc Pettavino is celebrating its 10th edition. Before being a story about timepieces, the Only Watch charity sale is first and foremost a story of the heart. Born in 2005, … Read more
2023-09-06 22:01:20 With its new collaboration, will Swatch arouse the same enthusiasm as with the Swatch X Omega MoonSwatch. We put it on the wrist as a preview… In Biel, Switzerland, where Swatch is headquartered, the station clock looks just like the one, stopped forever at the town hall in Hill Valley, in Back to … Read more
2023-09-03 12:56:32 What have you been missing lately in the big little world of watches? Revision session of the best of the air of time… What have you been missing lately in the big little world of watches? Revision session of the best of the air of time… After the already legendary MoonSwatch, what new … Read more
2023-09-02 18:26:44 Par Judikael Hirel Posted 1 minute ago, Updated 1 minute ago A teaser while waiting for the revelation on September 9th. Swatch Omega Seamaster Diver 300 or Blancpain Fifty Fathoms, Swatch style and in bioceramic? Response on September 9 for the new Swatch X project. This will have been the watchmaking launch of … Read more
2023-08-24 17:14:47 No one expected it, and yet it’s not surprising: the world’s leading watch brand has just acquired the world’s leading watch retailer. In the midst of summer torpor, the day after the takeover of Swiss watchmaking, Rolex has just announced the surprise acquisition of watch retailer Bucherer. It must be said that the … Read more