Working with partners allows NVIDIA to make cloud gaming accessible to millions of gamers around the world much faster than if we were doing everything on our own.
However, it should be understood that each of the partners of the alliance has its own capabilities, its own business model, its own vision of the market, its own conditions for servicing the infrastructure, so the cost of subscription may vary. The list of supported games may be different (and different).
First of all, in order to better meet the tastes and preferences of users in the region.
Separately, I note that the announced cost of subscribing to the global GeForce NOW is a limited-time offer.
Irina Shekhovtsova, NVIDIA