TF1 wants to move upmarket to defend its audience share

Faced with streaming platforms, the channel is enriching its programs and modernizing its visual universe.

I promise you is the title of a remake of the successful American melody This Is Us that TF1 will soon be offering as a “family saga” to its viewers. This could also be the slogan for the re-entry of the first French channel. “Content is king, hammered Tuesday, during a videoconference, Xavier Gandon, director of the antennas of the TF1 group. Assumed consequence: “The best editorial proposal will win.”

For this new season, while channel audiences have all been boosted by the waves of confinement, but at the same time competition from platforms (Netflix, Disney +, Amazon, OCS, etc.) is becoming more pressing, TF1 promises to “upgrade to a higher range”. Objective: to defend its audience share, which rose to 19.2% in 2020, according to Médiamétrie. That is a decline of 0.2 point, while its competitors France 2 (14.1%, + 0.2 point) and M6 (9%, + 0.1 point) have progressed very slightly. Still by far the leader in audience, the front page also wants to emerge

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