Thailand was hit! Sony raises PS5 prices in several countries amid inflation

companySony (Sony) is a major Japanese video game and electronics manufacturer. Announced via the weblog today (Aug 25) to increase the retail price of the device.play a gameconsole PlayStation 5 (PS5) in many international markets including Europe and China.”effective immediately“except inJapanto start raising the price of PS5 on September 15, while the largest market likeunited states No price increase

Sony justified the price hike. PS5 that come from”world economy“include”inflation” and “currency exchange rate” by adjustingraise the priceaffects bothStandard model (with disc slot) read Blu-ray discs andDigital Edition (without disc slot) download only

– A rare PlayStation 5 (PS5) at the moment (Image credit: Sony) –

“The current global economy is an inevitable challenge all over the world.” Mr. Jim Ryan, Chairman and CEO of the company Sony Interactive Entertainment (SIE) stated and that the rising global inflation rate including the currency trend that is not very good It has affected consumers and is putting pressure on many industries.

Affecting the big market, “Thai” will not survive

For the market that has raised game console prices. PS5 is Europe, United Kingdom, Japan, China, Australia, Mexico and Canada.

while other markets that are affected also includeMiddle East Africa Asia Pacific and Latin America which Sony has not yet disclosed the full price

in addition Sonyfurther announced that the country insoutheast asiaAlso affected by price PS5 inThailandAdjusted up to 1,790 baht, making the new price of each model as follows

  • Model without disc 15,690 baht
  • Model with a plate 18,690 baht



– PS5 Controller (Image Credit: AFP) –

Compared to the latest prices in each market, it seems PS5 in the marketChinaThe biggest price increase if converted to baht The price details are as follows.

  • Europe: Increases by 50 euros (about $1,787) to 549.99 euros for disc-free version and 449.99 euros for disc-free version.
  • United Kingdom: Increases by £30 (around $1,270) to £479.99 for disc-free version and £399.99 for disc-free version.
  • Japan: Increased by 5,000 yen (about $1,312) to 54,980 yen for the sheeted version and 44,980 yen for the sheetless version.
  • China: Increased by 400 yuan (about 2,090 baht) to 4,299 yuan for the plated version and 3,499 yuan for the plateless version.
  • Australia: Increases by AUD50 (approximately $1,248) to $799.95 for the disc version and $649.95 for the discless version.
  • Mexico: Increased by 1,000 pesos (about $1,802) to 14,999 pesos for plated version and 12,499 pesos for plateless version.
  • Canada: Increases CAD $20 (approximately $54) to CAD 649.99 for the disc version and CAD $519.99 for the discless version.

Inflation aggravates gaming business

price increase PS5 Sony’s are among thedowntrendof game companies, including Nintendo and Microsoft which had lower sales in the second quarter, while the impact ofCovid-19 begin to loosen

sales ingame businessSony’s sales were down 2% from a year ago in the quarter ended June, whileOperating profit fell nearly 37%. This led the Japanese giant to cut its full-year profit forecast for its gaming business.



– A South Korean customer leaves a store in Seoul with a PS5 box just released in 2020 (Photo Credit: AFP) –

In addition, Sony is struggling to cope withsupply chaincontinuously make it difficult to produce PS5 enough to meet the market demand untilPS5 shortage in many markets around the world includingIn Thailand, where the first 5 minutes of online booking is “nearly impossible”.

However, rival game consoles like Xbox which is produced by Microsoft Haven’t announced a price increase until now.

Research firm Ampere Analysis expects Sony sold 21 million PS5 units globally, compared to Microsoft’s Xbox Series 13.8 million units worldwide.

Mr Pierre Harding-Rolls The director of research at Ampere Analysis said he didn’t expect the situation to discourage gamers from buying the PS5.Global demand is still very high.

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refer: CNBC, Nikkei, Sony

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