A decade after his death, Steve Jobs continues to be remembered as one of the great geniuses of technology. His talent for leadership, creativity and entrepreneurship made him stand out during his long career in Apple.
“Be hungry, be crazy,” he had told the young Stanford University students, words that became a kind of legacy for new generations.
He also made many predictions about how technology would impact society, with a large success rate. Nevertheless, he was also wrong. His most remembered failed predictions are:
Software vs. hardware
Steve Jobs believed in the supremacy of software. AFP photo.
At a time when big tech companies took their first steps with some hesitation, Jobs was encouraged to say that there would be a lot of innovation in the software areas but not in hardware because most companies were betting on applications to make the leap in quality.
And he was wrong. Even Apple is a great exponent in this regard– Each generation of devices is better than the last and has much higher performance.
You just have to see the evolution of the first computers to the latest iMac models. Of course, Jobs was right that the software would undergo a great evolution.
The choice of John Sculley
Steve Jobs junto a John Sculley y Steve Wozniak. Foto AP
Apple needed an experienced CEO and after several interviews, Jobs personally chose John Sculley, -at that time, president at PepsiCo- to take the reins of the company.
Jobs was convinced that he was the perfect choice to play a role for which he himself did not yet feel qualified. The two struck up a very close friendship than during the first few months.
However, in 1985 and after several discrepancies between them – in this case, on lowering or not the price of Macs to increase sales- Sculley ended up forcing the resignation of Jobs, which sold all but one of its Apple shares.
In his personal biography, published in 2011, Jobs noted that “Sculley destroyed Apple” as his only priority was to make money, regardless of the quality of the products.
The impact of the internet
Jobs understood very early that society would end up being connected. Nevertheless, minimized the impact it would have internet in people’s life.
In our days practically everything works through the Internet connection. Interestingly, the 10th anniversary of Jobs’s death coincided with an event that shows how dependent we are on technology: the global blackout of WhatsApp, Facebook and Instagram.
Music and the subscription model
Steve Jobs introducing the iPod in 2001. AP Photo
Steve Jobs introduced in 2003 the new iTunes Music Store service, which allowed the user to purchase songs and easily transfer them to your iPod device.
The genius of Apple, despite entering this field, was not too convinced that the business model based on paying to listen to music digitally will be successful.
The passing of the years has proven him wrong: Spotify, one of the most popular streaming music platforms, reached 365 million active monthly users last June, although it is true that the Swedish technology company took many years to make a profit: it did not make money until 2019.
The size of cell phones
A year before his death, Jobs predicted that a good mobile should be small. The Apple co-founder believed that the functionality of smartphones was lost if they exceeded 5 inches.
However, Apple itself launched the iPhone 6 Plus, with a 5.5-inch screen, in 2014 to compete with other models that also surpassed Jobs’s indications. Without going any further, the iPhone 13, Apple’s newest model, is 6.1 inches and its Mini version is 5.4.
With information from La Vanguardia.