The agencies of the future, an accelerated reality


Six months in six years

In six months the pandemic has teleported us to six years from now. Hyperdigitalization and permanent connectivity, artificial intelligence and machine learning revolutionize the positioning of brands.


Now we know that we are vulnerable as people, sectors, companies and brands

Likewise, the human drama of Covid-19 and the lockdown have shaken the values ​​of society, and a new consciousness has emerged. Now we know that we are vulnerable as people, sectors, companies and brands.

The challenge is enormous, but the future may be promising. Sharing knowledge to grow can allow us to live a new era in communication

You cannot survive on the sidelines in this struggle, and the unprecedented transformation impacts all actors. The entrepreneurial euphoria and the innovation of the ecosystems of the companies most adapted to the new reality contrasts with the erosion of those that still look to the past.


New models

We will live in the present between acceleration and depression; it is about adding value to companies and clients, finding new profitability models.

Rosa Romà is the dean of the Col • legi del Marqueting i la Comunicació de Catalunya.  She is a communicator specialized in strategic management, digital transformation, marketing and creativity.

Rosa Romà is the dean of the Col • legi del Marqueting i la Comunicació de Catalunya. She is a communicator specialized in strategic management, digital transformation, marketing and creativity.

To the questions for which the industry still did not have an answer, such as how much an idea is worth, there are also questions such as what combination of talent, strategy, creativity and knowledge is capable of increasing the impact of a brand and business results.


Catalonia is a country of innovation and with an entrepreneurial vision as standard, we are the cradle of brand creation and construction

Catalonia is a country of innovation and with a serial entrepreneurial vision, we are the cradle of brand creation and construction. If we are able to share knowledge and grow, we will have plenty of elements to experience the new era of the industry and the new opportunities firsthand.

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