The arrival of the British, with no impact yet on Valencian hotels



Alicante airport terminal.


© Unidad Editorial, SA
Alicante airport terminal.

The british tourism It still does not show an impact on the reservations of Valencian hotels. That of the restrictions imposed by the Government of Boris Johnson makes the arrival of 55,000 Britons to the Valencian Community estimated throughout the week. They arrived at Alicante airport ayer 31 flights from the UK, but it will not be until next week when airlines such as Jet2holidays and Easy Jet begin to operate.

However, there is still no reflection in hotel reservations. “It’s about a residential tourism, of people who come to spend long stays in second homes or to visit relatives. In the hotels we are not noticing it because the complete flight plus hotel tour operation has not yet been activated “, assures the general secretary of Hosbec, Nuria Montes. The real impact on the Costa Blanca of this first wave of Britons is expected to be reflected in bookings over the next week. This is what a sector expects that sees its forecasts of being able to recover this market, which accounts for 60% of its visitors, before the end of July.

Vital market

The president of the Generalitat, Ximo Puig, has stressed that this opening will be a boost for the summer tourist campaign, until now highly conditioned by the restrictions of the United Kingdom. “Any sign of recovery in the British market is positive”, although it is still unknown to what extent it will take place.

According to the regional secretary of Tourism, Francesc Colomer, these measures will stimulate the dynamics of this market in the Community, especially in the White shore, where the British market represents 87% of the foreign tourists it receives. Colomer has indicated that the data convey the perception that the British are faithful to the destiny of the Community and even the searches in some areas are higher than in years prior to the coronavirus. However, he has pointed out that the UK market remains volatile, since they tend to book well in advance and current circumstances “do not allow it at the moment”.

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