The big E3 video game show kicks off with images of a new Avatar game

The world’s largest video game trade fair, E3, kicked off online Saturday celebrating entertainment “who helped us to hold“during the pandemic, by unveiling footage from Ubisoft’s upcoming Avatar game and promising to physically reunite next year.

During the pandemic that took us away from so many family, friends and colleagues, video games kept us entertained and brought us together

Electronic Entertainment Expo, which usually turns the Los Angeles Convention Center into a paradise for virtual gaming enthusiasts, was canceled in 2020 due to the spread of Covid-19 and is taking place this year only online.

During the pandemic that took us away from so many family, friends and colleagues, video games kept us entertained and brought us together“, remarked Stanley Pierre-Louis, general manager of the group organizing the show, Entertainment Software Association (ESA).


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Video games have helped us to hold out“, he insisted during a presentation marking the kick-off of the event.

Since 1995, ESA has organized a show dedicated to this entertainment, most of the time in Los Angeles.

That’s why coming together this year is so special“, noted Mr. Pierre-Louis, after having had to cancel the previous edition.

The pandemic blew up the market

The video game market had already benefited before the pandemic from new mobile offers and the advent of online services, where games are hosted on servers and not on a console or PC. The pandemic and the successive confinements have caused this market to explode.

In the United States, video game sales hit a record high in 2020, reaching nearly $ 57 billion, according to a report by research firm NPD Group.

Paris siege

Los Angeles Mayor Eric Garcetti has, in a short video, promised that the 2022 edition of E3 will be held in person.

This year’s edition, which takes place between June 12 and 15, will be punctuated by a series of presentations by major players in the industry, such as console vendors Microsoft and Nintendo.

Streamed on E3’s channels on YouTube and Twitch, as well as its Facebook page and Twitter account, these companies will unveil release dates, announce projects and broadcast exclusive videos.


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E3 is back with a slightly different organization. But believe me, the novelties and the enthusiasm will be real“said one of the presenters, Greg Miller.

The first major company in the sector to make a pre-recorded presentation, the French company Ubisoft has unveiled the first images of a new adventure game based on James Cameron’s science fiction film Avatar.

“Avatar : Frontiers of Pandora”

It is a glimpse of the incredible journey that awaits you in one of the most beautiful but also one of the most dangerous places.“, commented Ubisoft CEO Yves Guillemot.

Baptized “Avatar : Frontiers of Pandora“and developed in association with Disney, the game will be available in 2022.

The group presented a few other new features, such as a new downloadable expansion of the game “Assassin’s Creed : Valhalla“, “Paris siege“, as well as new options for games”Far Cry“and”Rainbow Six“.


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Ubisoft has also announced for 2022 a new game combining Mario and Rabbids, for the Nintendo Switch console “Sparks of Hope“.

Watchers were expecting a presentation on Sunday from Xbox (Microsoft) in association for the first time with Bethesda, the developer of hit series like “Fallout” or “The Elder Scrolls“recently bought by the American giant.

New games on the program

Present at the show for the first time, the mobile operator Verizon will discuss the subject of 5G on Monday, and its influence on the future of video games.

On Tuesday, Nintendo could present details of new games for its Switch console, or even a new version of its flagship.

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