Original title: The first issue of “High Temperature” launched “Escape 4” to escape the “Comprehensive N Generation Curse”?
Under the preheating of the pilot film, the variety show “Escape Room 4” has been long-awaited, and the first feature film will be launched on July 14. As soon as the show was launched, the popularity rose rapidly, not only on the Weibo hot search list of the day, but according to the lighthouse professional version, within one hour of the broadcast, the market share of the full-screen feature film of “Escape Room 4” has entered the day’s variety show list the top five. It is worth noting that in recent years, after the continuous broadcast of many “Comprehensive N Generations”, their attractiveness and freshness have declined more or less. This time, “Escape Room 4” was launched in “high temperature”. It also makes people wonder whether the show has broken the “curse of the comprehensive N generation”.
After the broadcast, the popularity rose rapidly
At 12:00 on July 14th, the first feature film of “Escape Room 4” was finally launched, and its popularity rose rapidly once it debuted.
According to Beacon Professional Edition, within an hour of the launch of “Escape Room 4”, its market share of full-length movies on the entire network rushed into the top five of the day’s variety show list with 8.55%, surpassing “Extreme Challenge Season 8” and “Sound Life” “Breakfast”, “Start Reasoning” and other programs. In terms of public opinion, “Escape Room 4” also entered the top ten of the day’s variety show list, and the number of broadcasts has reached 145 million times. As of 17:30 on July 14, the market share of “Escape Room 4” on the whole network has further increased, and it has reached the top of the list.
At the same time, the hot topic of “Escape Room 4” has also begun to appear on multiple social platforms. Taking the Weibo platform as an example, as of the press time of the Beijing Business Daily reporter, three topics related to “Escape Room 4”, “Escape Room 4”, “Escape Room 4 Theater” and “Peng Yuchang is too funny”. The topic is on the entertainment hot search list. The audience’s hot discussion has further increased the number of readings of the topic “Escape from the Secret Room”, reaching 16.53 billion times.
The popularity of “Escape Room 4” has also been foreshadowed before. Whether it was announcing its return, the official announcement of the starting lineup, or the official announcement, it all led to a wave of heated discussions and made it onto the hot search list at the time. After the pilot film of the program was first launched on July 8, it further mobilized the attention of the program. In addition, the program previews and other content released in the middle also stimulated the curiosity of the audience, making the program on July 8 During the period from Sun to 11, before there is a feature film, it has achieved more than 10 million views in a single day, with a peak of 44.5757 million times.
The program format and the guests are synchronized with the traffic
Looking at the variety show market in recent years, while new programs have appeared one after another, the “N-generation variety” also occupies a large proportion, but the latter often face a decline in attractiveness and freshness, making the program less popular than in previous years. Therefore, the market also has the emergence of the “comprehensive N-generation curse”. At this time, the popularity of “Escape Room 4” after the first issue was launched also made people curious.
In the opinion of TV commentator Sun Yu, “Escape Room 4” on the one hand chooses escape room, which is a popular entertainment form, while connecting with the audience. The fusion of elements makes the show feel like a variety show. On the other hand, the guest setting of “Escape Room 4” is also one of the reasons for a stronger sense of variety, thus attracting audiences.
A reporter from Beijing Business Daily noticed that the first guests of “Escape Room 4” were Yang Mi, Da Zhangwei, Huang Minghao, Zhang Guowei, William Chan, and Peng Yuchang, including old and new guests. After the first episode of the show was launched, in addition to the content of the show, Peng Yuchang’s performance in the show also frequently generated hot search topics, such as “Peng Yuchang slips on his knees”, “Peng Yuchang escaped and was frightened by pure enjoyment” Version” and “Can William Chan and Peng Yuchang be resident?”, etc., all caused heated discussions among the audience.
Sun Yu believes that if the guests of variety shows can be selected appropriately, they can further add luster to the show, contribute more highlights and topics, and further increase the flow and attention of the show.
Catch the market according to the needs of the audience
Six hours after the launch of the first episode of “Escape Room 4”, according to the lighthouse professional version, the cumulative number of broadcasts of the program has exceeded 160 million, and the popularity has continued to rise, and the popularity of public opinion has risen from tenth to seventh.
Although the main feature of “Escape Room 4” quickly showed its popularity after its launch, the show also experienced a “crisis of controversy” before its broadcast. According to public information, on July 9, the news of Yang Mi’s injury during the recording of the show’s guest was exposed, which instantly caused a lot of controversy between fans and audiences. Subsequently, the official Weibo of “Escape Room 4” issued an apology statement, saying that after the incident, the program team sent the guests to the hospital as soon as possible, and the treatment went smoothly. The program team will seriously review, conduct safety education with various departments, strictly control production safety, and ensure the safety of guests and staff. Regarding the previous disputes and later plans of the program, a reporter from Beijing Business Daily contacted the program side, but no response has been received as of press time.
In Sun Yu’s view, the key factor for whether variety shows can continue to gain market share is whether the content of the show can meet the needs of the audience, and whether the show can continue to bring people new highlights and stimulate curiosity. At this stage, the production of variety shows is more transparent than in the past. Therefore, if there are related incidents in the whole process, it will inevitably lead to disputes, which need to be dealt with in a timely and reasonable manner, otherwise it will inevitably affect the program to a certain extent.
Beijing Business Daily reporter Zheng RuiReturn to Sohu, see more
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