The SOM de Mar festival has unveiled the details of its second edition this Friday, which will be held from 19 to 28 August in the gardens of Santa Clotilde in Lloret de Mar. The Friends of the Arts, Sopa de Cabra, Carlos Sadness, Marina Rossell, Xiula, Pasión Vega, The Other Side, Miquel Abras, David Otero and Maria José Llergo make up a line-up that will be completed in the coming weeks. The director of the festival, Carles Gilibets, has vindicated his commitment to small-format concerts, given that there will only be 500 tickets per show. “We will not expand the capacity and the artists are already coming up with the idea of doing a concert with a limited audience,” Gilibets said. Tickets are already on sale.
The director of the festival has highlighted the “eclectic, different and varied” commitment of the poster. Pasión Vega will be the artist who will open the festival, where he will present his latest album, ‘Todo lo que tengo’. “It’s the best of Latin American folklore,” said Gilibets. Former member of ‘El Canto del Loco’, David Otero, will also present a new work; Miquel Abras; The Friends of the Arts and Goat Soup.
Gilibets emphasized the presence of artists linked to the Costa Brava and the Girona region. Thus, the director of the festival has explained that one of the members of Els Amics de les Arts was a teacher at an institute in Lloret de Mar and that Miquel Abras was born in La Bisbal d’Empordà. “Sopa de Cabra is the quintessential Girona band,” added Gilibets about the group led by Gerard Quintana, who will close the festival.
As in the previous edition, the festival will also feature a day dedicated to a “tribute” and another to a family show. The band The Other Side will pay tribute to Pink Floyd and, as for the family group, Whistle will offer “a journey through different moments of parenting.” This will be the only concert that will take place in advance, at half past nine in the evening, with the intention that the little ones can go. The rest of the concerts will all take place at ten in the evening.
However, in the coming days some artists can be added to this poster. Organizers have explained that there are musicians who are not agreeing to concerts pending restrictions and the evolution of the pandemic. Should any artist be added to the lineup, the festival dates would be extended, according to its director. At most there will be a dozen concerts. “Organizing a pandemic festival is real madness,” Gilibets joked.
Festival organizers have highlighted the “idyllic setting” in which it will take place. Thus, they have recalled that the gardens of Santa Clotilde are considered a Cultural Asset of National Interest. In this space the public will also be able to taste the Mediterranean gastronomy of the hand of the guild of bars, restaurants and cafes of Lloret de Mar. Regarding the previous edition, the organization has explained that the forecast is to extend the hours and offer this catering service until two in the morning. There will also be agreements with different hotels to offer accommodation packages. “The idea is to activate a tourist attraction engine through the festival,” Gilibets confessed.
In addition to the poster, the festival director has also announced that the 2021 edition will feature a campaign aimed at “sustainability,” which they will detail shortly. There will also be a solidarity concert, as was done last year.
“More than satisfactory” result in 2020
In the presentation of the poster that was held at the Old Estrella Damm Factory, the organizers also made public the results of the first edition of the festival. SOM de Mar closed its debut with four concerts with sold out tickets, 3,800 attendees, which accounted to fill 78% of the capacity, and € 950,000 of total brand impact on social media and traditional media.