Reserved for China at first, the Ikea x ROG collection will be available from October in the Belgian stores of the Swedish brand.
On this occasion, Ikea conducted a survey in Belgium among gamers. We learn that there are 6.9 million gamers in our country, and that they play on average a little more than 5.5 hours per week.. Half of them say they play more today than before the coronavirus crisis.
The gaming collection was therefore an opportunity for Ikea to attract new customers, and to offer products sold at a lower price than what the competition offers. The new assortment, aimed at PC gamers, includes six product families: MAIN PLAYER, OUTDOOR PLAYER, MATCH GAME, GROUP GAME, PLAY GAME, LOAN PLAYER. All related to Republic of Gamers (ROG), an ASUS brand.
There are office chairs, ring lights, desks, and even helmet holders. The products will be to be discovered on October 8 during a Game Night in the IKEA Liège store.. The event will also be broadcast via a Twitch Livestream.