The great expectations of mini-Amazon in local version

DECRYPTION – These marketplaces dedicated to local commerce are growing like mushrooms. At the risk of disappearing as quickly as they appeared.

Nancy, Metz, Saint-Brieuc, Alès, Nevers, Châlons-en-Champagne, Beaucaire … Large, medium, or small, these French cities have all seen the creation of a dedicated online shopping platform this year. to local commerce. Mini-Amazon less intended to fight against the e-commerce giant than to activate a survival reflex in local shops.

Thanks to the containment last spring (March 17-May 11), synonymous with closure for most stores, many associations of traders, traders themselves, or communities have activated the creation of a platform for local purchase. More than fifty were born this year in France, with a clear acceleration during the last quarter.

Does this mean that “small traders” have found Eldorado on the Internet? Nothing is less sure ! “You can’t improvise Amazon”, slice Romaric Riquoir, manager of Ciss, a Lyon-based IT services company which

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