There is no possible comparison between 2020 and previous years in the Guggenheim’s trajectory. It has been closed for almost three months, has suffered from restrictions on mobility even between municipalities in Bizkaia, which left him only with the Bilbao public, and even so, the year marked by the pandemic closed with 315,908 visitors. Much less than its 1.3 million years, but in line with what the first reports established before the inauguration, between 250,000 and 400,000 viewers, calculation based on normal circumstances.
Reversing the trend of previous years, in which the majority of the public was of foreign origin, in 2020 61% of the visitors came from other autonomous communities and 39% from other countries, such as France (18%), Great Britain (3%), Germany ( 3%), Italy (2%), Portugal (1%) and the United States (1%). The public in the Basque Country stands at 30%, compared to 10% in previous years, while Catalonia stands out for the rest of Spain, with 8% of the total number of visitors, and Madrid, with 7%.
For those responsible for the Guggenheim, it is «Especially significant the percentage of Biscayns, 50% higher than last year, which means that a total of 69,861 people in Bizkaia, 23,191 more than in 2019. Another notable feature of 2020, they point out, «is the rejuvenation of the public, the large influx of young people and adolescents, as well as family audiences, especially in the Olafur Eliasson exhibition ».
The past year has also seen the increase in the museum’s digital presence. During the March confinement until the reopening, the digital initiative #GuggenheimBilbaoLive was launched, for which a total of 55 videos were made related to the exhibitions and other more unknown aspects of the center, as well as workshops for children developed by artists and storyteller. In total, these videos achieved 2.3 million views on the center’s social networks, and generated a total of 90,000 interactions.