Long awaited by the automotive industry, the support plan for the sector that Emmanuel Macron must present on Tuesday is also of the French who intended to buy a new car. An Ipsos study entitled “Navigator”, the Figaro had the scoop, shows that the vast majority, the French who intended to buy an automobile before the health crisis did not question this project.
In detail, 55% of respondents who had this purchase intention before the Covid 19 crisis, remain determined to afford a car. 27% were even reinforced in this project, insofar as the car appears as a guarantee of safety, allowing social distancing.
According to this survey, only 18% of French people who intended to buy a car before the coronavirus crisis, now say they are less determined. And this mainly for economic reasons. 78% put forward the financial brake; 31% say they expect a price drop, and 20% of possible state aid.
The pandemic has reshuffled the cards. The French are waiting for signs from the builders and the government.
Nicolas Cardon, automotive expert at Ipsos
” The intention to buy remains very strong in France more than in other European countries ”, underlines Nicolas Cardon, automotive and mobility expert at Ipsos. “But the pandemic has reshuffled the cards. The French are waiting for signs, from manufacturers on prices in particular. But also of the government, on its action plan to help the sector. We also measure a windfall effect, a strategy of opportunism “, He sums up.
If the purchase determination is generally still there, the French are indeed hesitating on different criteria. Among those who intend to buy a car, 24% plan to postpone this purchase until later. 29% hesitate between new or used. And finally 10% wonder about the type of motorization and would rather turn towards the hybrid. “This is a sign that this pandemic has awakened climate awareness “, Analyzes Nicolas Cardon.
Finally, the study shows that 16% of French people who intended to buy a vehicle are today reluctant to go to a dealership. On the other hand, 24% say they are ready to buy a car online.