The Médiaperf Group announces the acquisition of the Fidme shopping app – MobileMarketing.fr

The Médiaperf digital marketing group announces the takeover of Fidme, a French start-up specializing in the dematerialization of loyalty cards, which has more than 4 million users in France.

“I am delighted with this new acquisition, which strengthens our offer for retailers and brands wishing to address new mobile uses and thus optimize their customer relationship. The unique know-how developed by Fidme’s teams to facilitate and enrich the shopping experience is a tremendous accelerator that the Médiaperf Group will put at the service of shoppers, retailers and brands. ” comments Rémy Gerin, Chairman of the Médiaperf Group.

“I am convinced that the backing of Fidme to the Médiaperf Group will be a strong creator of value both for the group and for all of its employees and I send my best wishes to the entire team. »Adds Jean-Benoît Charreton, Founder of Fidme.

Founded in 1985 by its current President Rémy Gerin, the Médiaperf Group will now be structured around Mediaperformances, its division dedicated to omnichannel on and off shopper activation, the ShopperFactory trading desk, the ShopAdvizor customer opinion community, and ” Fidme Hub ”, the division’s new identity, which brings together shopper-oriented mobile applications: Fidme, Fidall, Spoonymix, Flashcode and MobileTag.

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