Apple reportedly intends to raise the price of the iPhone 14 Pro in the face of rising production costs. The price of the iPhone 14 Pro Max, the most premium edition, would reach new heights.
Apple should raise the price of some iPhone 14. According to information obtained by The Galox, a reputable industry informant, the price of the iPhone 14 Pro should go up 100 dollars in the American market. On the other hand, the price of the standard version would remain unchanged. Here is the fee schedule revealed by the informant on Twitter:
- iPhone 14: $799 starting price, as l’iPhone 13
- iPhone 14 Max: $899 starting price
- iPhone 14 Pro: starting price of $1099, compared to $999 for the 13 Pro
- iPhone 14 Pro Max: starting price of $1199, compared to $1099 for the 13 Pro Max
It is very likely that this price increase will also be reflected outside the United States, including in France. On the French market, l’iPhone 13 Pro is currently sold at the starting price of 1159 euros. On his side, l’iPhone 13 Pro Max is available from 1259 euros.
If information from The Galox is confirmed, the starting price of the iPhone 14 Pro Max in France could exceed 1300 euros. The price of higher editions, with 256, 512 or 1 TB of memory, could also soar. For the record, the 13 Pro Max with 1 TB of storage already costs 1839 euros. Will the iPhone 14 Pro Max with 1 TB approach 2000 euros?
Note that the informant merely corroborate many rumors appeared on the web in recent months. A plethora of leaks indeed assures that Apple will inflate the price of the Pro models.
Read also: Why should Apple reserve the new A16 chip for the iPhone 14 Pro?
Why would Apple increase the prices of the iPhone 14 Pro?
This umpteenth price increase would be linked to new features integrated into smartphones. On the iPhone 14 Pro, Apple is indeed inaugurating a new design with a holey screen. The brand ignores the notch and relies on a double hole to house the front sensors, including the technology for Face ID facial recognition. This new design inevitably contributed to increasing production costs.
On the technical sheet side, the Cupertino group would also have planned several expensive upgrades. We are talking in particular about a new front sensor for selfies with an autofocus system. To improve the selfies of its smartphones, Apple would have been forced to turn to more expensive components. According to information relayed by ETNews, the autofocus module is 3 times more expensive than the previous iPhone front photo sensors. On the side of the back camera, the iPhone 14 Pro would benefit from a main lens of 48 megapixels, which also risks inflating manufacturing costs.
To pass the price pill, Apple would intend to offer its smartphones through a monthly subscription. In the United States, the offer will allow you to obtain a new iPhone for a sum of between 35 and 50 dollars per month, reveals Mark Gurman, journalist at Bloomberg. Ultimately, the subscription will be more expensive than the direct purchase of the smartphone. Initially, the subscription would be reserved for the American market.
Mass production will start soon
According to information from South Morning China Post, the mass production of the iPhone 14 is about to begin. In anticipation of production, the subcontractor Foxconn would also have set up a major recruitment campaign to strengthen the workforce of its factory in Zhengzhou. It is in this factory that 80% of iPhones are made.
The company would have revised upwards the amount of the bonus granted to each new worker. Everything suggests that Apple has managed to make up for the delay accumulated during the last containment measures.
Except surprise, Apple should therefore present the iPhone 14 during the month of September 2022. During its annual keynote, the American giant would also announce the Apple Watch Series 8 and new AirPods Pro.
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