The system wants to be more ” fair “ and “Fair”. Finished the common pot: the SoundCloud music platform, which allows artists to present their songs to listeners, announced Tuesday, March 2 that it would launch, in April, a new method of remunerating artists, based on the listening times of each artist, a first according to her.
Today the operation of music streaming platforms, such as Spotify or Deezer, is simple: a subscriber who pays 10 euros per month sees a large part of this sum migrate to the most streamed artists (by subscribers in general) .
Known as « market centric » (“Pro rata of total listening”), this system, decried by the artists, is opposed to the theoretical model of the « user centric », which would be based on individual listening by subscribers. Concretely, the first system favors the big stars like Drake or Ariana Grande, to the detriment of the less known.
It is this system that the German Soundcloud platform will question, which, from 1is April, will inaugurate, for artists who monetize their creations using the SoundCloud Premier, Repost by SoundCloud or Repost Select services, a system that links their remuneration to their fans’ listening.
“This is a demand that has been coming back for years in the industry. We are happy to be the first to bring this innovation to support artists ”, says Michael Weissman, Managing Director of SoundCloud. In total, these are “Nearly 100,000 independent artists” in the world who are concerned.
Marginalized musicians would remain so
A more system ” fair “ and “Fair”, depending on the platform, and which should ultimately promote greater musical diversity. According to his estimates, French artists, in particular, should be the big winners of this change: they would see the total amount paid to them collectively increase by nearly 25%.
A study by the National Music Center (CNM) published at the end of January considered that changing the system of distribution of musical platforms, from the common pot to listening by artist, would have little impact on the remuneration of currently marginalized musicians and would have the main effect of stabilizing the “Middle of the ranking”. The study, carried out with the support of the firm Deloitte, did not however include the SoundCloud platform but only Spotify and Deezer.
Founded in 2007, SoundCloud has over 250 million songs created by 30 million artists and listened to in 190 countries.