Two weeks after its official presentation in Madrid, and just two weeks after its debut in the first Grand Prix of the season in Sydney (Australia), the Spanish team of SailGP and TURESPAÑA announce a collaboration agreement through which the catamaran Spanish will wear the emblematic ‘Sol de Miró’ around the world.
During the last 36 years, the corporate image of Spanish tourism has become a world reference. The icon that the Catalan artist Joan Miró gave in 1984 to the Government of Spain was the first abstract symbol that was used to identify a country, and is today, one of the logos with greater recognition and admiration worldwide .
From this year on, it will also be the identifying icon that the Spanish multihull will use in SailGP. The fastest international and annual sailing championship in the world, whose fleet has six other national teams representing Australia, Denmark, the United States, France, Great Britain and Japan
Through this collaboration, TURESPAÑA, (the national tourism agency, responsible for marketing Spain’s destination in the world and creating value for its tourism sector), bets on sport to project the image of Spain abroad, in a championship that will be broadcast by televisions around the world, and that in 2020 will visit five of the most iconic coastal cities of the Pacific and the Atlantic:
– Sydney (Australia) | February 28 – 29
– San Francisco (USA) | may 23
– New York (USA) | June 12 – 14
– Cowes (United Kingdom) | August 14 – 15
– Copenhagen (Denmark) | September 11-12
The Spanish team is the youngest in the championship and is made up of the best Spanish sailing talents, with world champions and Olympic sailors, coming from all corners of the country. The 26-year-old from Barcelona, Jordi Xammar, will be the cane of the squad formed by a total of nine athletes, of which six are in the Olympic campaign for the Tokyo games this summer. Xammar is joined by Florián Trittel (25), from Barcelona, and Luis Bugallo (24), from Vigo, as wing trimers, Cantabrian Diego Botín (26) and Canary Joel Rodríguez (22) as flight controllers In addition to the Balearic Joan Cardona (21) and the Coruña and Botín Olympic crew mate, Iago López Marra (29) as grinders. The Mallorcan Mateu Barber (27) also completes the group as a grinder. (New Zealander Phil Robertson will act as interim skipper until the full incorporation of Xammar, after the Tokyo Olympics)
María del Mar de Ros (Barcelona, 1982), the only woman at the head of a SailGP team, is very satisfied with the collaboration agreement with TURESPAÑA: “When SailGP asked us for an identifying icon from Spain to incorporate into the catamaran’s design Spanish, we immediately think of ‘El Sol de Miró’. An icon that represents an entire country, as does our team. It is a luxury and a pride to be able to wear such a recognized and loved symbol around the world. The work of a universal Catalan like Joan Miró ”.
For Isabel Oliver, Secretary of State for Tourism and president of TURESPAÑA, “the Spanish SailGP team represents the best values of sport, in a 100% sustainable discipline such as sailing. This is a project that combines talent, technology, sport, culture and tourism. Therefore, from TURESPAÑA we not only transfer our image to the Spanish ship, but we will maximize synergies with the entire team, with the aim of promoting the image of Spain in some of the most strategic markets in the world. In addition, it is a magnificent opportunity to commemorate the great maritime adventure that led Spain now five hundred years ago, and that marked the beginning of globalization. ” .