Three stores of the Spanish Inditex close their doors in Colombia, as a consequence of the effects that the pandemic generated on consumption and trade, according to information collected by the America-retail.com portal. These are Zara in Fontanar (Chía), as well as the Bershka and Oysho stores, located in the Santafé and Multiplaza shopping centers, respectively, in Bogotá, belonging to the same company.
As you recall, this chain of fashion stores, belonging to the Industria de Diseño Textil (Inditex) group, controlled by Amancio Ortega, arrived in Colombia 14 years ago with the opening of its first store in the Unicentro shopping center in Bogotá, from the hand of Panamanian investors.
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According to information from the portal, the company had announced last June that it would close between 1,000 and 1,200 stores in the countries where it is present, a decision that would affect between 250-300 stores of the Zara brand; 140-165 from Pull & Bear; 135-160 to Bershka; 110-130 to Stradivarius; 145-175 to Oysho; 100-120 from Zara Home; 110-135 to Massimo Dutti; and between 10-15 from Uterqüe.
And he said that Inditex argued that the closings would shelter those stores that are not profitable or whose sales can be covered in the online channel and those with a book value of less than 260,000 euros. In the end the group would be reduced to about 6,300 and 6,500 stores.
What the group would be looking for is to intensify its billing in the virtual channel, which should reach 25 percent in 2022. In Colombia, according to the portal, Zara makes 52.3 percent of sales in the local textile market, followed by Berskha with 16.1 percent and third place is for Stradivariuss with 14.1 percent. The remaining four brands make up 17.5 percent.
By: Economy and Business