To improve Siri: Apple buys Canadian data start-up Inductiv

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Apple wants to improve its voice assistant Siri with a purchase. The iPhone company took over the Canadian start-up Inductiv, which specializes in machine learning technology, as a spokesman confirmed.

In addition to Siri, Inductiv should also advance data research in other areas, the financial service Bloomberg previously reported.

The company, which was founded by scientists from the elite Stanford University, is working on automatically finding and correcting errors in data. Apple was a pioneer in voice assistants with Siri, but is seen in some functions behind the competitive services Alexa from Amazon and Google Assistant.

Tech companies came under criticism last year after it became known that employees had partially evaluated recordings of user conversations with the assistants in order to correct errors in speech recognition. In the meantime, the services have obtained user approval.

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