The SwissPass Alliance wants to win back customers lost during the coronavirus crisis. Several measures were announced on Thursday.
Public transport improves its offer for young people, tourists and people with reduced mobility. They are committed to winning back customers lost during the coronavirus crisis. And give up for the fifth consecutive year to increase prices.
The transport sector continues to simplify its assortment. It is aimed in particular at children and young people, the customers of tomorrow, said the SwissPass Alliance on Thursday, which brings together 250 transport companies and 18 fare communities.
As of December 12, at the change of schedule, children under six will travel for free, whether accompanied or not. Up to 16 years old, young people will be able to travel alone or accompanied for a maximum of 19 francs per day thanks to the child day pass. This offer can also be used by groups.
Schoolchildren traveling with their class will be able to purchase day passes for 15 francs from 1 January. This offer responds to an initiative launched at the end of 2019 in Parliament.
Also new: the Accompanied Child card and the Junior card should be available on the SwissPass by mid-2022. Finally, young people up to the age of 25 can still benefit from a discount of over 25% for the seven25 subscription until the end of November.
Price cuts for tourists
To boost travel after the decline due to the pandemic, the SwissPass Alliance is temporarily reducing the prices of the Swiss Travel Pass. It is the main product of Swiss public transport on foreign markets: it was sold more than 300,000 times in 2019 with validity periods of three, four, eight or fifteen days.
In 2022, the Swiss Travel Pass valid for eight consecutive days will be 7% cheaper, while the price of the two-day pass will decrease by 17%. Other reductions are available for the “Swiss Travel Pass Flex”. It will also be possible to choose a validity period of six days.
Travelers with reduced mobility will also benefit from an improvement in the offer. The “accompanying card”, which allows its holder to be accompanied free of charge by one person, a guide dog or both, will be gradually transferred to the SwissPass from 2022.
The year 2022 will again see the introduction of the supersaver upgrade, probably by February. It will allow people in possession of a second class transport ticket to switch to first for a low price. The branch is thus responding to a wish widely shared by holders of the general subscription (GA).
Transport will also redistribute, from November, reduced-price accompanying day passes to holders of a GA travelcard. Last year, this commercial gesture was suspended as part of cost-saving measures linked to the Covid-19 pandemic.
Finally, public transport is withdrawing from the sale several products that are not in demand: the weekly course subscription, the dog course subscription and the circular ticket.