It seems that when it comes to social media right now all roads lead to TikTok. There are not a few who in one way or another copy some of the options offered by this platform that has now become an absolute reference in everything that has to do with videos. And now it is the turn of Twitter from what has been known.
The fact is that the company has announced two novelties that it aims to to improve everything that has to do with him video section in the well-known social network. This type of content, without being the main focus, has a fairly large weight among what users consume. Therefore, the firm has decided to improve the experience in this regard, because we are talking about millions of views per year that are made. And this is a figure to take into account.
Immersive videos arrive on Twitter
This is an important modification, since now the chosen video can be viewed full screen in a more immersive way, and the interface is very reminiscent of the one currently offered by TikTok. The point is that it takes advantage the entire surface of the panelwhich makes everything look much better and no detail goes unnoticed.
Additionally, there is another novelty here. This is called Endless Scroll, and it allows users to perform the usual drag-up gesture to access a infinity carousel in which the videos that have something to do with the one that has been seen are seen happening. This equals twitter with other social networks, and it can be said that there is now a bottomless pit when it comes to watching videos. It’s funny how this social network, in the end, has decided to look a lot like TikTok and even TikTok. Instagram with its Reels.
Another novelty regarding the videos
This has to do with the way in which the videos are found, which will now be much simpler and will have its own weight. We talk about the option To explore. With it, you access a section where you can discover content of this type that behaves on Twitter and that has to do with the tastes of each user and, you can even access those that are trending at the time. Therefore, Twitter gives recordings a weight that it did not have before, and shows that it will do everything possible to adapt to the demands of each moment.
This last option is already being deployed for twitter apps for iOS and Android, first in the english speaking areas and later in the rest of the world. When it comes to full-screen videos, things are a bit slower. For now, it is only available for iPhones in regions with English as the language, and it is to be hoped that the same step will be taken for Android in a short time.