Video: Climate fund wants to “steer money in the right direction”

Instead of planting trees to make money, why not make money to plant trees? That is the motto of Christian Kroll, founder of the company Ecosia, the internet search engine whose profits flow into reforestation projects all over the world. Planting trees is a powerful tool in the fight against man-made climate change, and that is what Kroll is all about. “I founded Ecosia in 2009. A lot has changed since then. We did .. At that time I still had to convince people that climate change was an important issue in the first place, and that trees could be planted to solve this issue. Fortunately, more people today are aware of this problem, at least there is a lot of talk about it. I would like to see more really being done. “Now he hopes that another project to protect the climate can benefit from the trust and the network that Ecosia has been able to build up over the past ten years. Kroll is participating as a venture Partner at the World Fund, a recently launched venture capital fund that aims to promote climate-friendly technology startups. World Fund founding partner Danijel Visevic explains: “We only invest in projects that save at least 100 megatons of CO2 annually. We want to change the economy move away from burning fossil fuels such as oil, gas and coal towards a world in which we only use renewable energies. And for that we need the appropriate technology. ” He has already worked in the media world and in politics, says Visevic, but he has come to the realization that you have the greatest impact if you can help steer the money in the right direction. “Like many others, I would say older men, it was only through the young women who took to the streets, like Greta Thunberg, that I understood how serious our situation is. And only then did I really start, and I have again the creeps of doing your own research, in-depth research into what’s going on on our planet, and when you realize how serious the situation is, when you realize, for example, that warming will continue until 2050 and the consequences are dire, then understand I don’t know how to do anything other than spend your whole life trying to avert that. ” Christian Kroll is confident that the World Fund will come at the right time and that it has the potential to become one of the most successful venture capital funds for the climate. “The problem so far has been that the problem of climate change could not be solved by the market because the incentives were simply wrong. That means setting the incentives right now, and for me that is the combination of liberal thoughts, a party that focuses on climate change and social justice, if you do it right, then I think something really great can come out of it, and then Germany can really play a pioneering role again when it comes to solving climate change. “

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