Vivek Devdas: Organic Farmer and Entrepreneur, Delivering Indigenous Products Across India through Flipkart Samarth

2023-06-02 10:29:00

A farmer named Vivek Devdas is a good example of the principle that if we face crises in life with courage, those crises will later become energy for us. Vivek uses the Flipkart e-commerce platform to deliver all the produce grown in his farm in Munnar to all over India. Normally, when farmers bring their products to the nearest market, big dreams brought Vivek, who is also an entrepreneur, to such an idea. Like all entrepreneurs, Vivek Devdas was severely affected by the pandemic. The lockdown has hindered the delivery of products to the market. However, with his tireless hard work, Vivek found ways to deliver products everywhere in India. The idea of ​​selling organic products online changed Vivek’s life. Vivek’s initiative is to bring indigenous products made using purely organic farming methods to everyone in India.

Vivek will join Flipkart Samarth in the Flipkart Samarth-NULM collaboration in February 2022. This helped Vivek bring his brand Munnar Valley to the masses. The brand sells products like flavorless tea, organic black pepper, premium cloves and cold pressed coconut oil.

The unique taste of Kerala

Vivek Devdas grew up in Munnar in Idukki district. Vivek is a third generation farmer in the family. Vivek uses natural fertilizers like cow dung for all agricultural purposes. Vivek practices traditional and sustainable farming methods. Vivek is assisted by women from local self-help groups to harvest cardamom and coffee.

Vivek says that all the organic produce in his farm is grown using traditional farming methods. Manure is used as a common fertilizer for all crops. The biggest feature of Vivek’s farming method is that no chemical fertilizers are used. This is what makes Vivek’s Munnar Valley popular.

Employment for all around

Along with growing his brand, Vivek also provides employment to women nearby. Vivek’s farm is also a great place of employment for women who are struggling to earn and support their families. The advantage of Munnar Valley is that the women working in Vivek’s farm are able to earn financial security and support their families without depending on others.

A life-changing idea

Vivek comes to know what Flipkart Samarth is while attending Saras Mela in Noida. He soon became a member of the program. After being a part of this program, the sales of Vivek’s products and the growth of the brand were very fast. “I joined the program soon after learning about Flipkart Samarth. After that our growth was very fast. Munnar Valley is now selling products all over India. Earlier we faced many problems related to logistics. But now through Flipkart we are able to deliver products to people very easily. Once the products are packed, the pick-up comes. They will be picked up. There is also a system to track them. Returned products will be brought back. There is also a Flipkart manager who can be contacted at any time for all needs and assistance,” says a satisfied Vivek.

Flipkart Samarth – Helper for Growth

Flipkart Samarth is the most important factor behind the growth of Vivek and the Munnar Valley brand. Launched in July 2019 to bring India’s artisans, weavers and small enterprises to the e-commerce platform, Flipkart Samarth has given thousands of entrepreneurs the opportunity to sell their products across India. The program has now become a livelihood for more than 15 lakh people across the country and is growing day by day.

People like Vivek who want their products to be available to everyone should join Flipkart Samarth. Click here to learn more about Flipkart Samarth, which helps sellers benefit financially and deliver products to millions of consumers across India.

Disclaimer: This article was prepared for Flipkart by Times Internet’s Spotlight Team.

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