The journalists Marc Sala and Silvia Intxaurrondo are the new hosts of ‘La hora de La 1’, the morning of TVE
They had never known or worked together before, but they were chosen by Televisión Española to command the imposing and greedy morning slot of public television. Marc Sala and Silvia Intxaurrondo are the new presenters of ‘La hora de La 1’, the magacine of the public channel, from Monday to Friday at 08:30 hours and that extends beyond noon. They are the replacement of Mònica López, who was dismissed as the host of the format after the arrival of José Manuel Pérez Tornero to the presidency.
«This project is a gift. The truth is that from the first moment I really wanted it. It is a challenge when they call you, but it came and I realized that I could take it, so I said ‘p’lante’ ”, reveals the Catalan journalist, who is in charge of more of the political content of the program.
Sala is a radio man, and a large part of his career is linked to RNE. In the public station he directed and presented his most legendary news program, ‘España a las 8’, but he was also deputy director in the ‘En Días como hoy’ by Juan Ramón Lucas. In the last season he was in charge of the nightly ’24 hours’.
«Each medium has its own. Radio gives you a lot of satisfaction and TV a lot of presence. But here we come to add people to a brand that is RTVE. I enjoy wherever I am ”, he assures.
Intxaurrondo, on the other hand, is the external signing of TVE for the current section of ‘La hora de La 1’, starting at 10.00 hours. On public television she was already master of ceremonies for ‘Disappeared’, a space directed by Paco Lobatón that aired in 2018. The Basque journalist has accompanied Iñaki Gabilondo in part of his professional career, first in the ‘Hoy por Hoy’ of Cadena Ser and later on ‘Noticias Cuatro’ and on the defunct CNN +. But since September 2017 he spent the weekends on Telemadrid’s ‘Telenoticias’.
Silvia left the regional chain before the new management, chaired by the provisional administrator José Antonio Sánchez, struck down the previous leadership that emerged after a political consensus between all the parties of the Madrid Assembly during the regional government of Cristina Cifuentes. “I left Telemadrid to come to what, I think, is the greatest challenge of my professional life, which is to share the driving of this liner with Marc,” he says. «My experience in the autonomous community has been another of the great gifts that they have given me as a journalist. It is an era that is over and I only wish that my former colleagues would be allowed to work. If they let them, they will continue to do a great job, “he claims.
A tone of its own
The new presenters of the morning strip of TVE did not know each other, but they assure that the union has worked. «They have been our first days together. I listened to him on the radio and when I saw him I told him that I was putting a voice to his face », reveals Silvia. «We didn’t know each other at all. We had followed each other professionally and, luckily, the magic and chemistry turned out well. We are two very normal and professional people. We come from the same place, from the newsrooms, and from having done everything, “adds Marc.
Both make up the long list of communicators who have passed through the mornings of TVE: from María Teresa Campos with her ‘Pasa la vida’ (1991-1996), to Inés Ballester in ‘Por la Mañana’ (2002-2008) or Mariló Montero and María Casado in ‘La Mañana de La 1’ (2009-2020). They, however, claim their “own tone” in front of others who contribute to this great information container. «We intend to speak very clearly and closely, without pretense. We also want to be a reference and create content and public debate. I know it’s complicated, but we are trying. We have the muscle, which is working in a large company like RTVE. We can only take advantage of it », defends Marc.
The challenge, moreover, is to shorten the gap with its most immediate competitors, Telecinco’s ‘Ana Rosa program’, the audience leader, and ‘Espejo Público’, on Antena 3. «Those of us who do television want a lot of people to see us. We believe that what we offer, our way of telling news, is good. We aspire to be a benchmark for citizens and for them to see us for what we are: their television, ”explains Silvia Intxaurrondo. «Other objectives are the ones that will lead us to the audience. The situation is what it is, but we have to be very calm », agrees Marc Sala.
They have clear, yes, the menu with which to accompany the audience’s breakfast each morning. “We want to raise the issues that we believe are of interest to the public and tell what is happening at that time, with experts and journalists. And also to promote two very important journalistic branches: its own investigation and creating the link with the viewer on social networks and WhatsApp ‘, so that they can tell us their complaints, complaints and stories, “says Intxaurrondo.