What Is a ‘Comfort Creator’?



Among the legions of young people who spend their days watching content creators on Twitch and YouTube, there is a new honorary title that is gaining popularity: the comfort creator.  (Rebeka Mór / The New York Times)


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Among the legions of young people who spend their days watching content creators on Twitch and YouTube, there is a new honorary title that is gaining popularity: the comfort creator. (Rebeka Mór / The New York Times)

Among the legions of young people who spend their days watching content creators on Twitch and YouTube, there is a new honorary title that is gaining popularity: the comfort creator.

Fans use the term to describe video creators and channels they seek out when they need familiar content, the kind that’s relaxing enough to let it run in the background while we cook or play while we fall asleep.

“Some people have already told me that I am their comfort creator, which is almost the greatest compliment in the world. And they always tell me things like, ‘I look for your videos when I feel bad,’ ”said Caitlin Galamaga, 24, who posts videos on YouTube and TikTok in which she listens to pop music and talks about her life. He has more than 160,000 subscribers.

Fans are looking for creators “who really put that heartwarming vibe on,” he said. “They have a comforting energy and make you feel at ease.”

Galamaga recently published a video in which he shares his own list of Favorite “comfort content,” which includes traditional options – TV shows like “The Office” and “The New Girl” – and popular streamers like JackSepticEye and Valkyrae, who often record themselves playing video games.

Not all YouTubers meet the needs of comfort creators, according to Galamaga. “Your favorite creators may be people whose content you enjoy a lot, but your comfort creator is more the one you go to when you feel bad,” he commented. They are “the people who take you out of that sad place and give you a little inspiration, a little hope and a pinch of joy.”

It is a new version of an old phenomenon: one of the main reasons why people read, watch television or consume media of any kind is because they are activities that relax.

“For me, a ‘comfort creator’ is someone whose content provides people with comfort, peace, relaxation or other feelings of happiness,” Alayna Saunders, a 21-year-old James Madison University student, wrote in an email. “When you watch a video, you can stop thinking about whatever is occupying your mind at the moment and change the emotional environment in which you find yourself.”

Saunders said his favorite comfort creators are a duo of YouTubers calling themselves the Game Grumps and another known as Vinny Vinesauce, and mentioned that he puts those old videos of those creators as “soothing background noise” while doing other things. For her, familiarity is the main attraction. “I love Vinny and the Grumps in part because I know what to expect from them. I understand their humor and how they work, ”he wrote.

Young fans describe their comfort makers as somewhat similar to emotional security blankets. Fin, a 16-year-old high school student from Georgia, wrote in a Twitter message that videos made by popular Minecraft YouTubers like Quackity and Dream have offered him a lifeline when he’s not “in the best place mentally.”

Hosannah, a 16-year-old high school student from Florida, said seeing her creator of comfort – a YouTuber named Jschlatt – helped her get through some difficult times in her life.

“Jschlatt is an incredible distraction and I really appreciated that distraction when I came out of a very abusive relationship,” she wrote in an email. “I practically fell in love with him when he had no one else to turn to. It makes me feel safe and keeps me from having to think about some of the traumatic things I’ve been through. “

Many content creators have had extensive discussions on the topic of mental health. Therefore, it is logical that young people conceive their relationships with these creators in terms of mental health. “I’ve seen a lot of YouTube content creators being incredibly frank about their mental health and the things they’re going through,” Galamaga said. “And I think that makes everyone feel a little more comfortable talking about it.”

“You feel a certain connection to the characters on TV shows that give you comfort, but they’re not real,” Galamaga said. “Whereas content creators are real people and they tend to be a little more open about how they feel, and that makes you feel a connection to them on a personal level.”

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