The advance in research on the benefits of Ayurveda and the public’s interest in ancestral cultures, rescues the essence of this medicine that is approved by WHO and is gaining more and more followers. Ayurveda regarding beauty follows the same line of thought: unites body, mind and spirit in balance to achieve a deep beauty. The beauty is wellness, so to look good we must feel good. So much so that the Prime Minister of India, Narendra Modi, recommended at the beginning of this Pandemic that we use tools such as meditation, rest and healthy eating as bastions to strengthen the immune system and be able to cope with this context.
In this sense, Ayurveda sees the world in the light of three constitutional principles or Doshas: Vata, Pitta and Kapha. Each person has an Ayurvedic constitution that is specific, (although it also has part of the others, one is the preponderant): It is key to know which element is increased at a given time for a person, with the aim of doing more conscious choices from food and physical exercise even in the purchase of cosmetic and hygiene products.
It is undeniable that the role of the consumer has changed and Ayurveda came to give answers in various fields, including cosmetics, with the development of products based on natural elements originating in India such as turmeric and neem, free of parabens, free of animal cruelty and gluten, thought from a logic and integral view of the body, elaborated by people who meditate during their day work and aimed at reinforcing the learning that the post-pandemic world will leave us.
Executive Director of Sri Sri Tattva.