What is IP Lookup, and How Can it Be Used?

Your IP address is a unique identifier assigned to each of your devices or your internet address that tells websites how to communicate with your laptop, computer, or device. It basically works the same as the postal system in that there’s a physical address, which is unique to each individual house/property, so you receive your post. It’s really easy to find your IP; you simply Google it.

Keep reading to understand what an IP look is and what information can be gleaned from an IP address. 

What is IP Lookup?

Just as you might look up an address on Google Maps to verify a business’s location, IP lookup works much the same way. An IP lookup tool gives you as much information about the address as possible. There are many online IP lookup or search tools, and there numerous reasons why someone would use an IP check. Firstly, these tools can check whether an IP is valid, and tell you whether the IP receives any data. It will also flag if an IP address is linked to a spammer or scammer. These fraudulent domains are kept on the Real-Time Blacklist or Domain Name Blacklist. You can also identify if someone is concealing their identity using a Virtual Private Network (VPN), which works by masking the geo-location of a user. 

There are five registered organizations for IP addresses across the glove, divided by region, which are the African Network Information Center (AFRINIC), Asian-Pacific Network Information Centre (APNIC), the Latin American and Caribbean Network Information Centre (LANIC), the Reseaux IP Europeens Network Coordination Centre, (RIPE NCC), and the American Registry of Internet Numbers (ARIN). 

What is the Benefit of IP? 

IP lookup mechanisms are powerful tools if used correctly. You might be surprised that many companies use IP lookup tools to acquire marketing information. For example, IP data is beneficial during an open-source intelligence investigation, and it’s also useful for fraud prevention, gaining insights, and financial analytics. As part of an open-source intelligence investigation, an IP lookup tool is a valuable technique used for identifying external threats and testing. There is a lot you can learn by running an IP search, including the hostname, area code, country, city, or general location. However, you cannot get the exact location or street number from an IP lookup.

IP information has also proved helpful for law enforcement agencies and governmental bodies while conducting investigations. Likewise, HR and Marketing professionals often use IP tools for various checks.

Companies can create blocklists of spammy, dangerous, or fraudulent email addresses, which can protect them from hackers trying to access their networks through phishing attacks. For companies, using IP lookup tools helps improve cybersecurity and reduces the chance of dealing with fraudsters and other bad actors.

What is IP Targeting?

IP information can be valuable to many companies as it helps them analyze website traffic and better shape their products or services to fit the target audience’s needs. IP insights are an extremely useful tool when planning advertisement and marketing campaigns, especially when using geographical locations. They are particularly useful if you are trying to grow a business generated from a particular demographic. For example, for targeting university students or social media users of a certain age, companies can send ads directly to IP addresses associated with this particular demographic, institution, or location.

Another example of how IP targeted marketing works is by focusing on advertising to IP addresses. For instance, in a particular area or location where an upcoming event is taking place, in order to increase foot traffic and avoid waiting time. By incorporating online data collected via IP addresses, companies can quickly produce the most effective advertisements for their target audience. 

How to Focus IP Marketing?

As with any advertising campaign, you need an effective and focused strategy. First, look at your end Marketing goals and how to reach them. IP targeting is simple, effective, and works well with an IP mapping system where IPs are matched with physical addresses. Demographics, such as gender, age, etc., are always good places to start. Take into consideration not just what the demographic is but also how they use the internet, in particular, which social media platforms they use. Next, consider geographical location, especially when trying to attract local customers. Consider how to target specific local businesses, colleges, or other organizations. 

Personalized advertising has long been proven to be one of the most effective methods of improving engagement, and with IP targeted marketing, you can easily achieve this. Your target market can all be accessed through the public WiFi network. One of the best ways to use an IP targeting approach to marketing and advertising is through conference or show attendees, as you can easily focus on a particular sector or interest. There are many advantages to this method of targeted marketing, the main one being the money it saves.

IP targeted marketing and advertising works particularly well when combined with email campaigns or to show advert campaigns within a certain location, like a seminar or convention. B2B companies can gain a massive advantage by utilizing an IP lookup tool to the full, using it to see which other companies have visited and viewed the content on their site and also follow up on potential customer leads. With this information, businesses can turn usually wasted visitors to their websites into customers.

As mentioned above, IP lookup is relatively straightforward. You can complete a manual check by copying and pasting the IP address into an online tool or by using a third-party service, which gives you more in-depth assessments all at once, and imports lists of IP addresses. Understanding how IP addresses work and utilizing this information to the full is undoubtedly an important marketing tool for any company.

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