Focusing investments on very popular brands is one way to reduce financial risk.
The best jam is made in old jars. An old adage that has become the haunting leitmotif of Hollywood at the moment. The trend is certainly not new. But never has the great dream factory produced so many sequels (direct sequels), prequels, reboots, spin-offs, remakes and other derivatives of its past successes.
Disney’s latest D23 convention, organized last week near Los Angeles and intended to unveil the studio’s novelties, is symptomatic of the phenomenon. The Burbank firm has planned to recycle many of its classics. The cartoon The little Mermaid returns as a live action film with real actors. Launched four decades ago, in 1981, the saga Indiana Jones will make its big comeback in 2023 at the cinema. A fifth opus, embodied, like the previous ones, by actor Harrison Ford, who celebrated his 80th birthday this summer. Mickey has also announced a sequel to his animated film Vice versareleased seven years ago, a remake in grip…
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