Lebanese influencer and entrepreneur, Karen Wazen, has been chosen as the global ambassador for the Roberto Cavalli fragrance called Paradiso. On this occasion, a group of photos were revealed in which Wazen wore an animal print outfit that is one of the iconic Roberto Cavalli icons. The fragrance campaign will be launched in February.
Karen Wazen shared her happiness with this cooperation with her more than 7 million followers on Instagram. Commenting on the photos she posted, she said: “I became the new global face of Roberto Cavalli perfumes. It is a dream for an Arab girl from Lebanon to be the global spokesperson for an iconic brand. Thank you to the most amazing team for this opportunity and an unforgettable experience. And thank you Fausto Puglisi for believing in me and making me part of this journey.”
Paradiso perfume by Roberto Cavalli
Fausto Pugliese, Creative Director at Roberto Cavalli, told WWD Magazine: “We are very excited to welcome Karen into the Cavalli family. Her free-spirited spirit and idyllic style embody the Cavalli universe. We are proud to begin our collaboration with a campaign that celebrates one of our most iconic fragrances that expresses the concept of Cavalli.” Feminine and combines notes inspired by Italian heritage.
Karen Wazen also appeared in these pictures with dramatic looks, characterized by cat-eye makeup and long golden nails. As for the costumes, it was dominated by the beige and black duo, and was decorated with tiger, leopard, and zebra prints, which mixed with each other and harmonized perfectly with the background shown in the pictures.
The collaboration with Roberto Cavalli is also a milestone in the career of influencer Karen Wazen, who is characterized by her daily activity on social media, in addition to launching her own brand of sunglasses in 2018 and an electronic game called “Karen Wazen: My World” last year. She has also appeared in several regional ad campaigns for reputable brands such as Cartier, Louis Vuitton, Prada and Ralph Lauren. She was appointed in 2020 as a supporter of the United Nations High Commissioner for Refugees.